Aoyama Flower Market] Selling original New Year’s decorations with flower motifs that bring good fortune.


Aoyama Flower Market will sell “MIZUKA” and “SUZU” New Year’s arrangements decorated with pine trees, chrysanthemums, fruit and other auspicious flowers to welcome the New Year 2024. In addition, four types of New Year’s decorations to welcome the New Year gods will be available in original designs.

Shime-nawa decorations made of rice straw in gratitude for a bountiful harvest, and mizuhiki decorations to tie prayers and wishes are markers to welcome the god of the new year who will bring us good fortune in the new year.

The popular New Year’s decorations, which sold more than 50,000 last year, are available in four types this year.

Original New Year’s decoration KOUJU
Plum blossoms that usher in early spring and noble chrysanthemums are represented in red and white, and symbols of good fortune, such as mizuhiki, a fan with a spreading tail, are scattered throughout the design.

Original New Year’s decoration SHIUN
The auspicious flowers of chrysanthemums and cherry blossoms are adorned with a kanzashi (hairpin) with an auspicious pattern that expresses the wish for long-lasting prosperity and longevity of the family.

Original New Year’s decoration KINRIN
MIZUHIKI, which connects people to people and people to God, and KAMI-TARAKU, which has a tortoiseshell pattern to pray for longevity. The cool sound of gold and silver bells brings happiness.

Original New Year’s decoration KISSHOU
This shimenawa decoration features a number of circles stacked on top of each other to bring good luck. Plum blossoms in full bloom, along with lucky charms, add color and splendor to the decoration.

A New Year's arrangement featuring a dragon flying around, with a floral arrangement of mizuhiki.

The gold sparkles, the vermilion is brilliant, the green is vivid, and the white is pure. The auspicious flowers arranged in red and white vessels have an elegant appearance. Just by placing them in any occasion, you can create a beautiful setting for the New Year.



Featured articles



Iide Town, Yamagata Prefecture] “Submerged Forest of Lake Shirakawa,” a Mysterious Spring-Only Scene 

The mysterious scenery of Lake Shirakawa in the town of Iide in southern Yamagata Prefecture can be seen only during two months in spring. In spring, a large amount of melt water flows into Lake Shirakawa from the Iide mountain range, one of Japan’s 100 most famous mountains, where there is heavy snowfall. When the lake is full of water, it creates a fantastic sight of white willow trees as if they are growing out of the water.



[Hoshinoya Tokyo] “New Year’s Kabuki Stay” brings the hospitality of an Edo Period theatrical teahouse to the present day.

Hoshinoya Tokyo, a Japanese-style inn located in Otemachi, Tokyo, will again this year host the “New Year Kabuki Stay” program, a two-day and one-night stay from January 5 to 26, 2024.
For people living in Edo, one of their New Year’s pleasures was to watch Kabuki, and it was a chic way to spend the New Year. Theatrical teahouses supported this way of enjoying Kabuki. In addition to arranging tickets to the theater, the teahouses delighted patrons by providing a complete range of services, including plot notes, tea, sweets, makunouchi box lunches, and snacks and drinks (*1). Hoshinoya Tokyo offers a stay to celebrate the New Year with hospitality similar to the theatrical teahouses of the time.

*1: Tomizawa, Yoshihide and Fujita, Yosuke (2012). The Latest Kabuki Dictionary. Kashiwa Shobo.




[Shinjuku Gyoen x Naked] NAKED Autumn Foliage in Shinjuku Gyoen 2023 to be held

From November 22 (Wed) to December 3 (Sun), 2023, an autumn foliage lighting event will be held at Shinjuku Gyoen. Following the cherry blossom event this spring, Shinjuku Gyoen and Naked will collaborate again this fall for the autumn foliage event. Shinjuku Gyoen, one of Tokyo’s most famous gardens, is one of the few places in the city where visitors can enjoy the autumn leaves. The 200-meter-long rows of plane trees, the best maple tree spot in the city, Momijiyama, and the “Middle Pond,” with its spectacular reflection in the pond, will offer a world where the autumn leaves of Shinjuku Gyoen and Naked’s art and food are fused together.

Pick Up

Pick Up