・Japanese sweets craftsmen will make traditional Japanese sweets in the open kitchen
・You can enjoy hot Nigatabashi, a specialty of Nihonbashi from the opening of the main store.
・The streetscape of Edo is reproduced in a road surface area of 60 tsubo, expressing the lively townsman culture.
・The theme is Art × Japanese sweets, various visuals that allow you to experience the history of Eitaro.
・The first casual Japanese confectionery cafe “Nihonbashi E-chaya” proposed by Eitaro is opened.
-We will bring together our 5 brands that were distributed and distributed in each department store in one place.

Store information
Store Name: Eitaro Enso Honbashi Main Store
Opening date: Saturday, August 1, 2020
Location: 1-2-5 Nihonbashi, Chuo-ku, Tokyo
Access: (train) 2 minutes walk from Exit B9 of Nihonbashi Station on the Tokyo Metro Ginza Line/Tozai Line

* “Five brands”
●”Eita Taiko Sohon Honpo”: An existing body brand with old-fashioned standard products such as Kintsuba, Daifuku, and Umeboshi candy.
＞Eita Taito Soumoto 鋪
●Ameya Eitaro: A candy specialty brand that was previously limited to two locations in Tokyo (Shinjuku Isetan and Ginza Mitsukoshi).
＞ Ameya Eitaro
●“Niihonbashi Eitaro”: Delicious sweets for everyday use. A casual line devised for the package.
＞ It would have been nice to have been
● “Body and body”: A delicious and healthy brand that strives to make sweets for the body and mind.
＞ It would have been better from the body
● “Tokyo PEASEN”: “Piesen” was a classic souvenir from Tokyo in the 1960s. Starting in 2015, a new evolution is underway.
＞ Tokyo PEASEN

■About Eitaro Sohon Co., Ltd.
In 1818, the Hanno confectionery shop Tokubei Hosoda went out to Edo with his two grandchildren, and started confectionery production at Kudanzaka with the name “Izutsuya”. Soon after, Tokubei’s great-grandson, Eitaro (later Hosoda Yasube III), opened a store in 1857 (Ansei 4) in Nishikawagishi, at the foot of Nihonbashi. After that, he created the original name of “Anetagaru” after his childhood name, “Amanatto”, the originator of Amanatto, “Umeboshi candy”, and “Tamadare”, Ariheito. In August 2020, refurbished the main store in Nihonbashi.
＞Eita Taihoro Homoto Official Homepage