Akita Inu Tourism Co., Ltd. (Odate City, Akita Prefecture) works in collaboration with a cheerful mother’s store Co., Ltd. run by a local farmhouse to help people in Japan and abroad who are refusing to go out due to the spread of new coronavirus infection at home in Akita. In order to enjoy the food and learn about the charm of the area, the farmer’s mother made a video introducing how to cook home-cooked foods in the north of Akita Prefecture, )” will be published on each SNS in Japanese, English and Chinese.
The video shows kamabuku, sesame, edamame-boiled rice, plum syrup, lightly pickled vegetables, and rabbit apples as local sweets in the north of Akita Prefecture and Japanese home-cooked dishes that use ingredients that are easily available overseas. It is composed of 6 sessions, and will be released on Instagram, Facebook, and Twitter from August 8th, one per day. Also, after all the videos are released, they can be viewed together on the YouTube channel of Akita Inu Tourism.
"Gomamochi" making
■ Akita Inu Tourism Co., Ltd.
Akita Inu Tourism was established in April 2016 as a regional cooperation DMO consisting of four municipalities, Odate City, Kitaakita City, Kosaka Town, and Kamikoani Village in the northern part of Akita Prefecture, and tourism in November 2017. Registered as a Japanese version of DMO corporation by the Agency.
Based on the concept of “No need to visit the Akita Inu Kingdom-Enjoy food and healing in the mysterious northeastern north”, the Akita dog, which inherits the Jomon dog’s DNA, is a valuable resource such as the Jomon ruins and Lake Towada eruption ruins. It is an organization established to establish the Akita Inu Tourism Zone brand that aims to promote tourists’ visits and stays by appealing to Japan and abroad the various ruins, industrial heritage that has flourished in mines for a long time, and traditional food. .. The background behind the establishment is the reduction in local consumption and the decline in regional vitality due to the decline in population, which the four cooperating municipalities recognized as common issues.
While the number of foreign visitors to Japan is increasing every year, the popular “Akita Inu” overseas is used as a hook to bring the charm of Akita, which is not in the city, from the northeastern area to the world, such as Akita Inu, hot springs, food, and experience. We aim to realize regional revitalization by proactively disseminating content and promoting the branding of local products.
[Related URL]
＞Akita Inu Tourism Site
＞Instagram
＞Instagram
＞Twitter
■ Cheerful mom’s store Co., Ltd.
An interactive exchange direct sales office in Odate City, Akita Prefecture.
As the store name suggests, the main operating bodies are the lively mothers of the farmers. Opened in 2001 with the investment of a farmer woman in Odate City. Focusing on the management of agricultural products direct sales offices, he also works on home delivery of lunch boxes, operation of cafeterias, farm guesthouses, etc.
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