Adult curiosity takes flight. Felisimo’s new experiential service launches.

2025.09.29

Felissimo is launching a new venture aimed at the “adult generation” in their 50s and 60s, seeking to enrich their lives in this era of 100-year lifespans. This initiative goes beyond simply providing goods, focusing instead on fulfilling daily life through “experiences”, “activities”, and “travel”. To mark this significant first step, applications are now open via our website from Friday, 12 September 2025 for a special tour to the highly popular experiential tour in Aomori Prefecture: “Appreciating the Stained Glass and Fusuma Paintings at Shimuan, the Detached House of the Miyakoshi Family in Aomori, and Visiting Tsugaru Vidro Craftsmen”.

Supporting grown-ups' enjoyment

An increasing number of people in their 50s and 60s, experiencing changes in their life stages, are seeking to enrich the time they spend for themselves. Leveraging the relationships cultivated with customers over the years, Felissimo has launched a new venture to respond to the desire to ‘start something new’ and ‘connect with like-minded people’. This venture creates opportunities for exciting ‘experiences’, “learning”, and ‘interaction’ – things that cannot be fully satisfied by the provision of goods alone. Our concept is ‘Let’s increase the things adults enjoy!’. We aim to stimulate our customers’ intellectual curiosity and help enrich their lives further.

YOU+MORE!, a Felissimo product Visit Hokuyo Glass, the artisan glass workshop in Aomori City behind Felissimo’s YOU+MORE! products such as the ‘Aomori Traditional Craft: Tsugaru Vidro Wind Chime Umbrella, where the sound of glass cascades down’ and Garafuru’s ‘A fragment of glass capturing colour and light: Tsugaru Vidro, a one-of-a-kind cutlery rest’. Here, you can learn about the history of ‘Tsugaru Vidro’ and witness the craftsmen’s skills.

Journey to the breathtaking vistas of Mount Hakkōda, where autumn colours unfold in panoramic splendour. At Sankayu Onsen, situated at an elevation of 900 metres, indulge in the luxury of savouring both vibrant foliage and renowned hot springs simultaneously. The establishment’s signature feature is the grand cypress bathhouse, the “Hiba Senjinburo”. This pillar-free space, boasting an expansive 160 tatami mats, invites you to enjoy a circuit of four distinct natural hot spring sources.

※This is a 2-night, 3-day plan only.

FELISSIMO Adult Travel Privileges: Special gifts to make your heart swell with anticipation for your journey

As a gesture of hospitality to all participants in Felissimo’s exclusive tours, we will deliver a traditional Aomori craft, the Tsugaru vidro cutlery rest, to your home before your journey begins.
First, at home, experience the warmth of Aomori’s handcrafted work and let your anticipation for the journey swell within you. Savour this enriching time before your travels.

FELISSIMO Adult Travel: Autumn Special Programme Overview

Schedule: ■2-night, 3-day course: Friday 31 October 2025 to Sunday 2 November 2025
(1st night: Sankayu Onsen; 2nd night: Hotel Ryūhi)
■1 Night, 2 Days Course: Saturday 1 November 2025 – Sunday 2 November 2025
(Accommodation: Hotel Ryūhi)
Booking Opens: Friday 12 September 2025
Travel Cost: Per room: ¥66,000 – ¥292,000

>Details of the Aomori Special Tour can be found here

※Rates vary depending on the room capacity (1–4 persons) and number of guests.
Per person rate (for reference): ¥50,000–¥78,000
※Please note that travel expenses to the meeting point (Aomori) are the responsibility of the guest. You may use any convenient means of transport, such as the Shinkansen or aeroplane.

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