2020.08.08
The Eitaro Honsen Nihonbashi Main Store reopened on August 1, 2020. In addition to the old-fashioned Eitaro products, we have gathered together brands that had limited sales destinations so that all of them can be purchased here. Including the existing Kotarou, we have all 5 brands (*). In addition, there are many recommended things, such as a demonstration of fresh confectionery production and a coffee shop that offers a special taste despite its casual style. At the moment, we are in the coronal blight and it is necessary to be careful when going out, but we would like to welcome the customer as much as possible to prevent infection. We would like to aim to become a new “tourist attraction”/”stopover” for Nihonbashi, which will be reborn.
1-2-5 Nihonbashi, Chuo-ku, Tokyo
(Train) 2 minutes walk from Exit B9 of Nihonbashi Station on the Tokyo Metro Ginza Line/Tozai Line
・Japanese sweets craftsmen will make traditional Japanese sweets in the open kitchen
・You can enjoy hot Nigatabashi, a specialty of Nihonbashi from the opening of the main store.
・The streetscape of Edo is reproduced in a road surface area of 60 tsubo, expressing the lively townsman culture.
・The theme is Art × Japanese sweets, various visuals that allow you to experience the history of Eitaro.
・The first casual Japanese confectionery cafe “Nihonbashi E-chaya” proposed by Eitaro is opened.
-We will bring together our 5 brands that were distributed and distributed in each department store in one place.
Store information
Store Name: Eitaro Enso Honbashi Main Store
Opening date: Saturday, August 1, 2020
Location: 1-2-5 Nihonbashi, Chuo-ku, Tokyo
Access: (train) 2 minutes walk from Exit B9 of Nihonbashi Station on the Tokyo Metro Ginza Line/Tozai Line
* “Five brands”
●”Eita Taiko Sohon Honpo”: An existing body brand with old-fashioned standard products such as Kintsuba, Daifuku, and Umeboshi candy.
＞Eita Taito Soumoto 鋪
●Ameya Eitaro: A candy specialty brand that was previously limited to two locations in Tokyo (Shinjuku Isetan and Ginza Mitsukoshi).
＞ Ameya Eitaro
●“Niihonbashi Eitaro”: Delicious sweets for everyday use. A casual line devised for the package.
＞ It would have been nice to have been
● “Body and body”: A delicious and healthy brand that strives to make sweets for the body and mind.
＞ It would have been better from the body
● “Tokyo PEASEN”: “Piesen” was a classic souvenir from Tokyo in the 1960s. Starting in 2015, a new evolution is underway.
＞ Tokyo PEASEN
■About Eitaro Sohon Co., Ltd.
In 1818, the Hanno confectionery shop Tokubei Hosoda went out to Edo with his two grandchildren, and started confectionery production at Kudanzaka with the name “Izutsuya”. Soon after, Tokubei’s great-grandson, Eitaro (later Hosoda Yasube III), opened a store in 1857 (Ansei 4) in Nishikawagishi, at the foot of Nihonbashi. After that, he created the original name of “Anetagaru” after his childhood name, “Amanatto”, the originator of Amanatto, “Umeboshi candy”, and “Tamadare”, Ariheito. In August 2020, refurbished the main store in Nihonbashi.
＞Eita Taihoro Homoto Official Homepage
Matcha parfait with colored leaves! “Maple Matcha Parfait” from Itohkyuemon, Kyoto
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Founded 107 years “Rakudouya” Bean confectionery series “Uchimame”
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Countrywide
Kagawa
Kyoto
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Tochigi
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Kyoto
Official licensed product for Expo 2025 Osaka-Kansai, Myakmyak Cider, goes on sale from 1 April (Tuesday).
Osaka
Launch of a new liquor brand ‘kagan’ using Okinawan ingredients.
Okinawa
The “Wishful Thinking” event, where you can decorate a teru teru teru bozu with your wishes, will be held from 12 May.
2025.05.14
Lawson launches “Summer Matcha Smoothie” using Uji matcha from Kyoto’s long-established Morihan.
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[Okuyugawara Onsen Tsubaki] Information on the annual early summer event “Firefly Evening”.
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Since its inception in 1989, the “Heian Shrine Red Shidare Concert” has evolved throughout the Heisei era. In 2025, the concert will be held for five days from Wednesday, April 2 to Sunday, April 6.
Tokyo
Art
Event
Due to the popularity of the exhibition “Daikakuji Temple, Former Saga Palace: New Flowers and Paintings Related to the Palace,” which will be held at the Heiseikan of the Tokyo National Museum from Tuesday, January 21, 2025, the museum will be open at night. In addition, from Tuesday, February 18, a limited-edition novelty gift will be distributed to visitors who purchase exhibition merchandise for 4,000 yen or more, including tax.
Shiga
Travel
Event
Culture
The resort hotel ‘KYUKAMURA OHMI-HACHIMAN’, located on the eastern shore of Lake Biwa in Shiga Prefecture, in Omi Hachiman City, known for its Omi merchants and Azuchi Castle, is inviting participants to join the ‘Biwaichi’ bus tour, which immerses them in the historical romance of Shiga Prefecture, which has flourished as a key transport hub since ancient times, close to Kyoto and Nara.
To ensure that visitors can enjoy Omi in an easy-to-understand way, Mr Yoshiyuki Onuma, Senior Researcher at the National Institute for Historical Resource Development, will accompany them throughout the tour and provide explanations.
Yamaguchi
SAKURA
Event
From 25 March to 6 April 2025, Kai Nagato Onsen Ryokan is offering a “Spring Stay” to enjoy the murmur of the Onshin River, which heralds the arrival of spring, and the cherry blossoms. In spring, the rows of cherry blossom trees along the Onshin River, which flows in front of Kai Nagato, are in full bloom, adding colour to the hot spring resort. This plan allows you to enjoy the rows of cherry blossom trees, which have attracted many tourists to the area, to your heart’s content. This plan offers guests a special seat on the Kawadoko Terrace before dinner so that they can enjoy the cherry blossoms at any time during their stay.
Tokyo
Event
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From Saturday 1 February to Thursday 27 March 2025, the Keio Plaza Hotel will host ‘Hinamatsuri at the Hotel – Setsubuku Cuisine Served with Arita Porcelain and Flowery Hina Furnishings’, featuring approximately 5,000 vines and other decorations. This is the 24th year of the Hinamatsuri event, which focuses on hanging ornaments.
Kanagawa
Food
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