Eitaro Enmoto! A new tourist attraction where you can enjoy raw confectionery sales, production demonstrations, and Japanese confectionery cafes

2020.08.08

The Eitaro Honsen Nihonbashi Main Store reopened on August 1, 2020. In addition to the old-fashioned Eitaro products, we have gathered together brands that had limited sales destinations so that all of them can be purchased here. Including the existing Kotarou, we have all 5 brands (*). In addition, there are many recommended things, such as a demonstration of fresh confectionery production and a coffee shop that offers a special taste despite its casual style. At the moment, we are in the coronal blight and it is necessary to be careful when going out, but we would like to welcome the customer as much as possible to prevent infection. We would like to aim to become a new “tourist attraction”/”stopover” for Nihonbashi, which will be reborn.


・Japanese sweets craftsmen will make traditional Japanese sweets in the open kitchen
・You can enjoy hot Nigatabashi, a specialty of Nihonbashi from the opening of the main store.
・The streetscape of Edo is reproduced in a road surface area of 60 tsubo, expressing the lively townsman culture.
・The theme is Art × Japanese sweets, various visuals that allow you to experience the history of Eitaro.
・The first casual Japanese confectionery cafe “Nihonbashi E-chaya” proposed by Eitaro is opened.
-We will bring together our 5 brands that were distributed and distributed in each department store in one place.

Store information
Store Name: Eitaro Enso Honbashi Main Store
Opening date: Saturday, August 1, 2020
Location: 1-2-5 Nihonbashi, Chuo-ku, Tokyo
Access: (train) 2 minutes walk from Exit B9 of Nihonbashi Station on the Tokyo Metro Ginza Line/Tozai Line

* “Five brands”
●”Eita Taiko Sohon Honpo”: An existing body brand with old-fashioned standard products such as Kintsuba, Daifuku, and Umeboshi candy.
>Eita Taito Soumoto 鋪
Ameya Eitaro: A candy specialty brand that was previously limited to two locations in Tokyo (Shinjuku Isetan and Ginza Mitsukoshi).
> Ameya Eitaro
“Niihonbashi Eitaro”: Delicious sweets for everyday use. A casual line devised for the package.
> It would have been nice to have been
“Body and body”: A delicious and healthy brand that strives to make sweets for the body and mind.
> It would have been better from the body
“Tokyo PEASEN”: “Piesen” was a classic souvenir from Tokyo in the 1960s. Starting in 2015, a new evolution is underway.
> Tokyo PEASEN

Nihonbashi E-chaya
Eitaro Anmitsu Pafe 450 yen (excluding tax)
Nihonbashi An butter toast 400 yen (excluding tax)

■About Eitaro Sohon Co., Ltd.
In 1818, the Hanno confectionery shop Tokubei Hosoda went out to Edo with his two grandchildren, and started confectionery production at Kudanzaka with the name “Izutsuya”. Soon after, Tokubei’s great-grandson, Eitaro (later Hosoda Yasube III), opened a store in 1857 (Ansei 4) in Nishikawagishi, at the foot of Nihonbashi. After that, he created the original name of “Anetagaru” after his childhood name, “Amanatto”, the originator of Amanatto, “Umeboshi candy”, and “Tamadare”, Ariheito. In August 2020, refurbished the main store in Nihonbashi.
>Eita Taihoro Homoto Official Homepage

New

New

Featured articles

Kumamoto

JP info

[Minamioguni Town, Aso District]Information on new facilities and refurbished establishments around Kurokawa Onsen

Discover newly opened facilities and refurbished establishments in and around Kurokawa Onsen (Minamioguni Town, Kumamoto Prefecture). Each spot lies within a 5-10 minute drive from Kurokawa Onsen town, making them easy to visit between hot spring hopping. From new ventures by long-established inns to cafés nestled in lush satoyama landscapes and restaurants dedicated to local ingredients, these spots brim with diverse appeal. Explore them as fresh ways to enjoy Kurokawa Onsen.

Tochigi

JP info

Avoid the traffic and enjoy the autumn colours of Oku-Nikko at dawn: “SPACIA X NIKKO CRUISER’s Early Morning Autumn Foliage Tour” now on sale

From October 2025, we shall commence operations of the high-grade chartered coach ‘SPACIA X NIKKO CRUISER’ as a new secondary transport service within the Nikko area. To commemorate the launch, Tobu Top Tours Co., Ltd. has planned the ‘SPACIA X NIKKO CRUISER Early Morning Autumn Foliage Viewing Journey’, which will go on sale from Friday, 12 September 2025.

Countrywide

Event

Eighty Years After the War: A Reflection on the Preciousness of Ordinary Life YUKIKAZE – In Theaters Nationwide from August 15, 2025

“To Return Alive, To Bring Others Home Alive”

Opening nationwide on August 15, 2025—marking eighty years since the end of World War II—YUKIKAZE is a feature film based on the true story of the Imperial Japanese Navy (IJN) destroyer Yukikaze, a vessel that rescued countless lives amid the horrors of war. A press screening was held in advance at the Sony Pictures screening room.

The destroyer Yukikaze, which served throughout the Pacific War, was renowned for rescuing numerous sailors thrown into the sea during fierce naval battles, surviving to the end of the war virtually unscathed. It earned the legendary moniker “the lucky ship.” This film brings to life the ship’s heroic journey, alongside the lives of those who persevered through one of the most turbulent eras in modern history.

Leading the cast is Yutaka Takenouchi as Captain Kazutoshi Terasawa—a fictional amalgamation inspired by the real-life captains of Yukikaze. Hiroshi Tamaki portrays Petty Officer First Class Kohei Hayase. Supporting roles are delivered by an ensemble of acclaimed actors including Daiken Okudaira, Rena Tanaka, Kanji Ishimaru, and Toru Masuoka. Kiichi Nakai delivers a commanding performance as Vice Admiral Seiichi Itō, the Second Fleet Commander of the IJN who met his fate aboard the battleship Yamato.

In today’s world, once again shaken by division and violence, YUKIKAZE poses an urgent question to those of us living in the peace that others fought to protect: Are we once again treading the path of past mistakes? As collective memory of the war fades, this film becomes ever more vital—a call to reflect on the true value of peace.

Fukuoka

Event

Restaurant

Takamiya Garden Saryo, Minami-ku, Fukuoka City, 18 Jul (Fri) – 11 Aug (Mon, national holiday) Summer event to feel cooler ‘Summer Lights – NATSU NO HI’ Reservations now being accepted.

The Takamiya Teien Saryo will hold its popular seasonal event “Summer Lights” from 18 July (Fri) to 11 August (Mon) 2025.A special dinner course, prepared exclusively for Summer Lights, featuring an abundance of seasonal fish and summer vegetables to bring out the coolness of summer. The meal finishes with shaved ice with matcha green tea, a summery treat. Please enjoy the dishes that gently add coolness to your summer evening in a relaxed atmosphere.

Hiroshima

Art

Simose Art Museum: “Ambient, Environment, Circumstances – The Topography of Contemporary Art”Interview Part II: Ryosuke Yoshimura, Kisei Takahashi, Mario Cristiani, and Stefano Pesce

Opened in 2023 in Otake City, Hiroshima Prefecture, the Simose Art Museum sits on the shores of the Seto Inland Sea, facing the sacred island of Itsukushima. Designed by globally acclaimed architect Shigeru Ban, the museum rose to international prominence when it was awarded the Versailles Prize in December 2024 as the ‘World’s Most Beautiful Museum,’ drawing significant global attention.

To commemorate this achievement, the museum launched its first-ever contemporary art exhibition, Ambient, Environment, Circumstances – The Topography of Contemporary Art, which runs from April 26 to July 21, 2025. Within just ten days of opening, the exhibition surpassed 10,000 visitors—a record-breaking turnout for the museum.

Featuring works by emerging artists born between 1980 and 2000, primarily from across Asia, this special exhibition marks a bold new chapter for the museum as it ventures into contemporary territory.

Following our previous interview, HYAKKEI continues its coverage with insights from Ryosuke Yoshimura, Representative Director of Simose Art Museum; Kisei Takahashi, Board Director of the museum; Mario Cristiani, co-founder of Italy’s leading gallery Galleria Continua; and Stefano Pesce, Advisor of the Mark Tobey Committee CMT.

Hiroshima

Art

Simose Art Museum: “Ambient, Environment, Circumstances – The Topography of Contemporary Art”Interview Part I: Chief Curator Keita Saito

Opened in 2023 in Otake City, Hiroshima Prefecture, the Simose Art Museum sits on the shores of the Seto Inland Sea, facing the sacred island of Itsukushima. Designed by globally acclaimed architect Shigeru Ban, the museum rose to international prominence when it was awarded the Versailles Prize in December 2024 as the ‘World’s Most Beautiful Museum,’ drawing significant global attention.

To commemorate this achievement, the museum launched its first-ever contemporary art exhibition, Ambient, Environment, Circumstances – The Topography of Contemporary Art, which runs from April 26 to July 21, 2025. Within just ten days of opening, the exhibition surpassed 10,000 visitors—a record-breaking turnout for the museum.

Featuring works by emerging artists born between 1980 and 2000, primarily from across Asia, this special exhibition marks a bold new chapter for the museum as it ventures into contemporary territory.

HYAKKEI visited the exhibition shortly after its opening and sat down with Chief Curator and artist Keita Saito for an in-depth interview. “I wanted this project to challenge the current condition of the Japanese art world,” Saito noted.

Pick Up

Pick Up