The matcha brand ‘MAME-TO-CHA’ will launch ‘Find Your Matcha.’, a tasting experience where visitors can compare three grades of organic matcha grown at the company’s own farm on Mount Fuji to discover their favourite, at MAME-TO-CHA Kamakura from 10 October 2026.
Tasting three grades of matcha, just like at a winery
The inspiration comes from wine tasting at a winery. Just as you would taste several wines to discover your preferences and select your favourite, at MAME-TO-CHA you can experience the differences in aroma, umami, bitterness and aftertaste by tasting our three grades: ‘PREMIUM’, ‘CEREMONIAL’ and ‘IMPERIAL’.
‘CEREMONIAL’ is generally recognised as a designation for high-quality matcha. At MAME-TO-CHA, we offer the even more exclusive ‘IMPERIAL’ in our range, made exclusively from the new shoots of the first flush harvest.
As the grade changes, so do the aroma, umami, bitterness and aftertaste. By learning about the individual characteristics and background of each, you can discover the matcha that you personally enjoy the most.
Choose not just ‘what to drink’, but ‘which matcha to drink’
‘Find Your Matcha.’ is a tasting experience designed to help you discover these differences by comparing the flavours side by side and finding your own personal preference. After tasting three different grades, you’ll choose your favourite matcha and use it to customise a cup to your liking. The matcha you select will be whisked and served right in front of you, one cup at a time.
After the tasting session, we will provide you with an original tasting card on which you can note down the characteristics of each of the three grades and the matcha you have chosen. You can also purchase any matcha you have enjoyed directly from us.
Find Your Matcha: Experience Overview
| What’s included: |
Tasting of three varieties—PREMIUM, CEREMONIAL and IMPERIAL—plus a customised drink made with your chosen matcha and a tasting card |
| Duration: |
Approximately 30 minutes |
| Price: |
From 3,000 yen |
