UNIQLO opened on June 5th, on the first floor and the first basement floor of the WITH HARAJUKU complex in front of JR Harajuku station. Harajuku is the leading source of fashion information, and is an important place for UNIQLO to establish its UNIQLO brand for the first time by opening a central store.
The UNIQLO Harajuku store, which will open in the Harajuku area for the first time in eight years, is a store that embodies LifeWear and at the same time is the latest store that combines UNIQLO’s real and virtual aims to transform into an information manufacturing retail business. We will provide services that utilize digital technology, fashion that has a high affinity with the city, and products that allow visitors to experience culture. With Kashiwa Sato as the total creative director, we aim to become a fashion information base through advertising visuals, styling, and services that are conscious of youth.
The first floor is a pop culture information transmission base named "UT POP OUT"
On the first floor, as a store unique to the Harajuku store, there will be a store dedicated to UNIQLO T-shirt “UT”, which is also called “UT POP OUT”, which doubles as the store entrance. We sell a lot of attractive T-shirts in collaboration with various artists and brands. At the store, to celebrate the sale of the collection by artist Billy Irish who established the status of pop icon at the age of 18, and contemporary art master Takashi Murakami, a 3m huge Billy Eye produced by Takashi Murakami. A statue of Rish will appear for a limited time.
In addition, Minnie Mouse bags collaborated with the brand “AMBUSH” from Tokyo by creative director YOON, and miscellaneous goods such as bean plates and notebooks that will be sold for the first time as UT are available as pre-sales products at the Harajuku store.
Note 390 yen (excluding tax)
Note 390 yen (excluding tax)
©/®/™ The Andy Warhol Foundation for the Visual Arts, Inc.
Bean plate 590 yen (excluding tax)
Bean plate 590 yen (excluding tax)
© Keith Haring Foundation. Licensed by Artestar, New York.
The world's first sales floor, "StyleHint Harajuku," linked with the dressing app "StyleHint" is now available
On the 1st basement floor, you can see the world’s first sales floor “StyleHint Harajuku” linked with the dress finding app “StyleHint”. With 240 displays lined up across the wall of the glass-separated section, you can search and browse the latest clothes posted by users, and easily find the item you want to buy. In addition, a new service will be launched to let you know on the display where in the Uniqlo Harajuku store the products you care about are sold. Mr. Ray Inamoto, the founding partner of I&CO, participated as a creative director in this section.
StyleHint Harajuku
Develop various services limited to the Harajuku store!
Distributing UNIQLO original playlists and selling fresh flowers on Spotify
On the first basement floor, we will develop the latest UNIQLO products with the unique styling of Harajuku. Under UNIQLO’s brand concept “Life Wear”, we have prepared various services that enhance the lives of our customers. UNIQLO Harajuku store-only playlists selected by popular artists will be distributed on the store’s special sales floor or on the Harajuku store’s special website. Also, as with the UNIQLO PARK Yokohama Bayside store that opened in April this year, we will sell colorful fresh flowers for 390 yen (tax excluded) and 990 yen (tax excluded) for 3 bundles. In addition, “UTme!” is a service that allows you to easily create only one original T-shirt or tote bag in the world. We also prepared a Harajuku store-only design in collaboration with popular cafes and stores in the neighborhood.
An original novelty exclusive to the UNIQLO Harajuku store is presented to celebrate the opening.
(1) First-come-first-served basis with each purchase of 1 or more gifts of “Hitotsubukanro” original candy!
A total of 10,000 people who purchased at least one item from Friday, June 5th to Sunday, June 7, first-come-first-served basis with the Harajuku logo on the package We will give you a red and white candy.
Starfish
②Original eco bag will be presented to the first 2,500 people who purchase 10,000 yen (tax excluded) or more
We will present the original design eco bag to the first 2,500 people who purchased 10,000 yen (tax excluded) or more from June 5th (Friday) to 7th (Sunday).
Original eco bag
③ Limited original design shoppers
For those who purchased at Harajuku store or Shibuya Dogenzaka store, we will hand over the item with an original shopper with a limited design.
Original shopper
Published a teaser movie on the Harajuku store special website
*Honorifics omitted
Ikeda Eliza (actress)
Born April 16, 1996, from Fukuoka Prefecture.
In 2020, with the appearance of the movie “Trick picture fang”, he will be the first director of the movie “Summer, Tokoroko”.
Ikeda Eliza
Sho Kiyohara (actor/model)
Debuted in 2013 with the exclusive model of “MEN’S NON-NO”.
Started acting as an actor in 2016. In the NHK morning drama “Continuous TV novel Natsuzora” in 2019, he was selected as the heroine’s older brother, Teruo Shibata. In the period ending January 2020, he performed a trainee on the Fuji TV “Alive”. 2020 Appeared on Fuji TV “Ansang Cinderella” and Amazon Prime “Tokyo Love Story”. It is attracting more attention.
Kiyohara Sho
Store overview
| Store name: |
Uniqlo Harajuku store |
| Address: |
1-14-30 Jingumae, Shibuya-ku, Tokyo WITH HARAJUKU, 1st basement floor, 1st floor above ground |
| Transportation: |
1 minute walk from JR Yamanote Line “Harajuku Station”
1-minute walk from Tokyo Metro Chiyoda Line/Fukutoshin Line “Meiji Jingumae Station” |
| Sales floor area: |
Approximately 600 tsubo (1st basement, 1st floor/total 2 floors) |
| Products handled: |
Men’s, women’s |
