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Food

-Beer created by 7 breweries in Tohoku and SVB-New release of “SMaSH Pale Ale”

2020.04.08

Spring Valley Brewery Co., Ltd. will release a limited number of “SMaSH Pale Ale” at SVB Tokyo where you can enjoy scents like coconut and tropical fruits using “Sabro” hop.

The 14th Tohoku Tamashii Beer Project (hereinafter Tohoku Tamashii PJT) brews “SMaSH * Pale Ale” by dividing the hops used by eight breweries, including SVB Tokyo, into three patterns while each brewery uses the same recipe. Did. The “Sabro” hop used by SVB Tokyo is a new American variety that appeared in 2018, featuring aromas such as peach, orange and coconut.
* Abbreviation for “Single Malt and Single Hop”, meaning that only a single malt and hop are used.

We have been participating in the Tohoku Tamashii PJT since November 2017 (7th), and we hope to continue to work with Tohoku craft breweries to improve their technology, which will lead to mutual quality improvement. I am. This product will be donated 10 yen per cup to Ishinomaki Farm, a general incorporated association operating in Ishinomaki, Miyagi Prefecture, to be used as part of Tohoku earthquake reconstruction support.

Kirin Brewery will develop various activities to make beer more attractive, including “SPRING VALLEY BREWERY,” which creates the future of beer with customers.
The Kirin Group fulfills its responsibilities as a liquor maker and addresses social issues such as health, local communities and communities, and the environment, thereby realizing a spiritually rich society and contributing to a happy future for customers. You.

【Limited beer overview】

Product name: 「SMaSH Pale Ale」
Raw materials: Barley malt / hop
Alcohol content: 5.5%
Liquor tax law classification: Beer
Brewer: Junichi Furukawa
Location / capacity / price: SVB Tokyo / Regular size (360ml) / 1 cup 930 yen (tax included)

[Tohoku soul beer project]
This project was started in November 2013, and is a project where volunteers from craft breweries, mainly from the Tohoku region, gather and study their skills to make world-class beer, and enhance each other. In the event of an earthquake, many customers receive orders and orders for craft beer, and in order to return to that support, brewers from Tohoku, who are usually rivals, gather to share each other’s skills and improve quality. I thought about brewing delicious beer. The project started with three breweries (Iwate Kura Beer, Akita Akura Beer, and Fukushimaji Beer), and now eight breweries are participating. In November 2017, SVB Tokyo participated in the project, and the Kirin Brewery Sendai Plant also participated in the project, analyzing beer produced by each company.

Participating brewery *As of March 3, 2020, the order is participation
Iwate Kura Beer (Iwate), Akita Akura Beer (Akita), Fukushimaji Beer (Fukushima), Sennan Shinken Factory (Miyagi), Tono Beer ZUMONA (Iwate), Tazawako Beer (Akita), Spring Valley Brewery (Tokyo), Sakura Brewery (Iwate)

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For people living in Edo, one of their New Year’s pleasures was to watch Kabuki, and it was a chic way to spend the New Year. Theatrical teahouses supported this way of enjoying Kabuki. In addition to arranging tickets to the theater, the teahouses delighted patrons by providing a complete range of services, including plot notes, tea, sweets, makunouchi box lunches, and snacks and drinks (*1). Hoshinoya Tokyo offers a stay to celebrate the New Year with hospitality similar to the theatrical teahouses of the time.

*1: Tomizawa, Yoshihide and Fujita, Yosuke (2012). The Latest Kabuki Dictionary. Kashiwa Shobo.

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