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Food

“Father’s Day IPA” Overturning the conventional image

2020.05.19

From May 14, 2020, SanktGallen Co., Ltd. will launch a new limited edition beer “Father’s Day IPA” for Father’s Day.

IPA is a style that uses a large amount of hops, which is the source of the bitterness and aroma of beer, and features a strong bitterness and aroma. It is said that the bitterness and aroma were accepted as “individuality” that major beers do not have, and it was said to have driven the craft beer boom.

Even at SanktGallen, we have been making an IPA called YOKOHAMA XPA all year round, and we have the world’s second best record in the IPA section of the World Beer Awards.

Father’s Day IPA uses more hops than YOKOHAMA XPA, but by focusing the timing of the brewing on the boil “after” instead of the normal wort boil “medium”, the hop bitterness is light and pineapple and citrus fruits It is a beer with condensed hop aroma reminiscent of fruit.

In addition, it is a dogma that IPA, which has a strong bitterness, is also balanced by finishing the mouthpiece heavily. But Father’s Day IPA cuts the sugar content of beer to almost zero, making it a dry and refreshing drink.

Almost zero sugar content

It is a perfect IPA for hot days when you can drink it, overturning the image of IPA that you can thoroughly enjoy.

At the online shop, we also have two types of IPA drink comparison sets.
>Purchase from here

Background of Father's Day IPA development

SanktGallen produces a variety of beers depending on the season.

Fruit beer using seasonal fruits, chocolate beer for Valentine’s day, beer using cherry blossoms, beer using fresh hops just harvested in autumn, barley wine with simultaneous banquet ban.

Currently selling fruit beer using Kanagawa Orange Shonan Gold and pineapple

For a few years, I had the idea of making a beer for Father’s Day, but I didn’t have the time to start.

Meanwhile, all the spring and summer events scheduled to open due to the influence of the new coronavirus were canceled, most of the dealers were closed, and the spring shipment volume fell to less than half, and the days ahead can not be seen It was.
But I decided to do what I could because I had such time, and started to develop “Father’s Day IPA”.

Father's Day IPA Overview

Product Name: Father’s Day IPA
Internal capacity: 330ml
Alcohol degree: 7%
Release date: Limited to Father’s Day from May 14 to June 21, 2020
Sold at: Online shop, Nihonbashi Takashimaya, Yokohama Takashimaya, Shinanoya foods (excluding some), etc.
Price: Suggested retail price per store 460 yen tax not included / Online shop 2 set shipping included 1,780 yen tax not included

* Over-the-counter sales will start on May 14, but delivery of online shop orders will be on or after May 27.

Save money when ordering online until May 31, 2020

At our directly-managed online shop, you can order up to May 31, 2020 (Sunday) and save up to 15% on your bill. It is a campaign to support home drinking during the period of going out, but it can also be used as an early discount for Father’s Day gifts.

By entering the coupon code “stayhome” at the time of ordering, the billing will be 10% off.
In addition, the shop directly managed by SanktGallen participates in the cashless and consumer return business, so if you use cashless payment (card payment, Amazon Pay payment), you will be eligible for a 5% return.
You can save up to 15% when you use it with coupon code discount.

About SanktGallen

SanktGallen is a “genuine beer shop” that has been manufacturing and selling small-scale beer in the United States before the release of microbrews in Japan. It became a hot topic in American media such as TIME and Newsweek, and jumped into Japanese media. With the involvement of public opinion, I put a stone in the ban on craft beer in Japan. For that reason, it is called “Craft Beer No. 0” in the industry.

The beer produced by SanktGallen is a consistent ale, which is the opposite of the manufacturing method and taste from the major and mainstream “Lager”. We are proud of numerous awards in domestic and overseas contests. In addition to such royal road beer, fruit beer using seasonal fruits, Valentine’s limited chocolate beer, barley wine that can be opened at the same time as Beaujolais Nouveau, Ichibo bottle beer, etc. doing.

SanktGallen is a Swiss place name.
The SanktGallen Abbey there is the first place in the world to obtain a brewing license.
The brand name is “SanktGallen” to continue the origin.

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