Wakayama

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Unsweetened umeboshi shop “Ume Boys”, each Nanko Ume raised by 6 ume farmers

2021.04.12

Plum in Wakayama Prefecture is the number one cultivated area and shipment volume in Japan, and is one of the prefecture’s representative special products. Pre-order sales of “Umeboshi”, a set of “pickled plums pickled only in salt” of plums raised by six plum farmers, have started on March 26th. It is a product that you can enjoy different umeboshi depending on the maker even with the same Nanko plum, the same salt, and the same salt concentration. Please enjoy the particulars and individuality of each farmer.

6 ume farmers specially selected umeboshi

Kishu Nanko Ume, which is said to be the king of plums. We have collected umeboshi from six ume farmers who grow ume with their own particularity. Additive-free umeboshi made from only plum and salt.

If the varieties are the same, the taste will be the same. That is the current state of umeboshi. Plums have different flavors depending on the soil in which they grow, the climate, and the creator.

First of all, please feel the scent of the moment you open the seal.
A simple scent that spreads softly. It’s not flashy at all, but it makes me feel nostalgic.

It’s sour, so it’s recommended to eat several kinds little by little. I think it’s interesting to eat while saying which umeboshi you like with your family and friends.

Delivering the taste of plum itself

Ume Boys has a field in Minabe Town, Wakayama Prefecture, which has the highest production of ume in Japan, and makes umeboshi.
In modern times, where mass production and mass consumption are the mainstream, umeboshi displayed in supermarkets are seasoned with seasoning liquid, so the taste becomes uniform. Therefore, you cannot tell the difference in the taste of each plum.

“I want to keep the umeboshi that has the original taste of ume. That is important for both Japanese dining table and agriculture.”
Therefore, “Umekurabe” was completed by calling out to farmers who have their own particular tastes, in order to create products that allow you to enjoy the difference in the taste of plums and feel that the taste changes depending on the creator.

The only ingredients are Nanko plum and salt. If you want to know or eat various additive-free umeboshi, please give it a try.
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Delivered individually with a zipper for each plum farmer

Plum Boys
The Ume Boys are a group of members who have the desire to preserve the traditional Japanese food, Ume, for posterity.
We are particular about additive-free umeboshi pickled only with “ume, salt, shiso” that can be eaten with peace of mind using Nanko plums, and are currently sold at retail stores and online shops nationwide.
While cherishing the tradition from the old days, we will send plum recipes on SNS and distribute videos on YouTube in order to convey the charm to a wide range of generations.
From March, we have started an online ume pickling experience for elementary school students, saying, “I want you to be interested in ume from a young age,” and are focusing on activities that will lead to the next generation.

Representative Masashiro Yamamoto

Born in 1993 in Minabe Town, Wakayama Prefecture, as a plum farmer founded in 1897.
He grew up surrounded by plum blossoms from an early age and moved to Sapporo when he entered university. He was devoted to researching new drugs for cancer at the Faculty of Pharmaceutical Sciences, Hokkaido University, but when he saw his brother who succeeded the ume farmer, he jumped into the world of ume and started a umeboshi shop in order to preserve the ume culture for posterity.
He formed “Ume Boys” in Sapporo by gathering friends who will lead the next generation of Ume, and established Umehikari Co., Ltd. in 2018.
With the motto “To be excited with plums”, we are working every day to convey the charm of plums to as many people as possible.

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