The brand image and items of “SAMANTHAVEGA” that convey Japanese pop culture from Tokyo under the theme of “cute//mode” and propose what girls want “now” and what they think are cute, and express the world view of Pokemon. A cute and happy collection.

Items that are unique to Samantha Vega, such as bags with boldly designed faces of Pikachu and Eevee that have been familiar to people of all generations, bags and accessories using the original pattern of Samantha Vega original reflecting the image of monster balls, which are irresistible to Pokemon fans. Are gathered together.

In the visuals, actress and model Tina Tamaki, who is very popular with a wide range of generations from the younger generation and also produces Samantha Vega bags, has appeared as a model! Please look forward to the world view of Pokemon delivered by Samantha Vega!

For customers who have purchased the special collection, we will hand it over in a limited shopper. In addition, Pokemon Series Eco Tote will be presented to customers who purchase over 15,000 yen. Both are limited in quantity.

[Release Schedule]
・June 23: Pre-sale for sale at Samantha Thavasa official online shop
・July 15: Launched at Samantha Vega stores nationwide

Also, from Thursday, July 9th, Pokemon will be jacking the Samantha Thavasa Group flagship shop, Samantha Thavasa Omotesando GATES popup digital store! !! !!

[Check Samantha Vega meets Pokemon collection videos here!]

[Special pop-up shop]
・July 9 Samantha Thavasa Omotesando GATES popup digital store
・August 12-18, Hankyu Umeda Main Store
At the pop-up shop, we are planning to sell a limited number of backpacks with a Pikachu pattern.

(C)Nintendo・Creatures・GAME FREAK・TV Tokyo・ShoPro・JR Kikaku
(C)Pokemon