Agricultural population is getting worse due to lack of successors and labor. In Kamakura’s agriculture known as “Kamakura Yasai,” the number of farmers is decreasing, and there is a risk that the traditional culture rooted in the region will be disrupted. The “New Agricultural Maru” project will start in Kamakura, a system in which local people will be involved in and support agriculture independently.

It is located between Kamakura’s agriculture and consumers, and connects “Kamakura’s agriculture” and “consumers interested in agriculture”. We will support farmers who are short of manpower and change local agriculture to sustainable ones.

Through “support farming” to support farmers who are short of labor, local people not only eliminate the shortage of labor, but also support farmers and under the support of farmers, consumers themselves make “fields (general name: New Farm)”. , Grow vegetables. We also aim to “sell (open a store in Marche)” by making an original menu of processed products from the harvested vegetables. Through the agricultural support in Kamakura, which is said to be “urban agriculture,” we will create a town full of fresh and safe food.

Based on the secondary effect of “supported farming”, we aim to create a community where people can get to know each other through agriculture and have a pleasant life, a safe life, and mutual assistance.

1: Support farming-steady support for farmers
We support farmer’s daily work such as weeding, house cleaning, harvesting and shipping work. By contacting farmers in the neighborhood, allocating the fields that the hands now need, and sending out the necessary people to those fields, we created a regular support system for the farmers in Kamakura, and the production of the entire Kamakura farms. Will contribute to improving the quality.

2: Plow New Farms-Learn Your Agricultural Skills and Be Self-sufficient in Food
As a team of New Farmers, we will rent one lot of about 25m field. With the support of farmers, the aim is to start from the place where the fields are cultivated and to acquire the skills to grow vegetables by themselves. While it is expected that nations around the world will disperse and divide due to the effects of climate change and the new coronavirus, in Japan, where the food self-sufficiency rate is low, it is believed that skills to produce food by themselves are even more required, and it is With the aim of breaking away from eating habits, we will develop the skills to make “vegetables” that can be eaten tomorrow.

3: Making, eating and selling-Diversity and community formation
The direct sales shop “Kantamura” in Kamakura Sekiya, the base of New Nomura, has a kitchen with a food and beverage license, and we usually sell curries, rice bowls, and bento with plenty of vegetables, but that kitchen and sales space Using, we will take on the challenge of holding events such as cooking classes and farmers markets, and developing and selling original menus.

Through the above, we will create a “system in which local people are actively involved in agriculture” and continue to practice activities to create a town filled with fresh and safe food.

New Nou Maru operates in cooperation with “Kanta Village”, which produces and sells Kamakura vegetables and is loved by the local community. Kantamura sells freshly picked Kamakura vegetables at a vegetable direct sales office in the Kamakura/Sekiya district operated by “Kamakura Leaf Co., Ltd. (President and CEO Shinpei Tamura)” operated by a farmland-owning corporation. There is also a kitchen where you can buy kanta curry and bento, as well as an eat-in space. There is also a plaza where you can hold events such as Marche. In the New Agricultural Project, Kanta Village will be used as a hub facility to engage with Kamakura farmers and create connections with new farmers.

*What is Shinpei Tamura?
The president and farmer of Kamakura Leaf Co., Ltd. Owner of a unique career: a news photographer, documentary program production, Shinjuku Golden Gai Master. Until now, we are expanding the way of Kamakura agriculture without being bound by existing rules, such as cooperating with welfare offices and holding events with employment placement companies.

Kamakura Leaf Co., Ltd./Kantamura
685-1 Sekiya, Kamakura City, Kanagawa Prefecture 247-0075
>Official homepage

– PARTNERSHIP / MEMBER –-
New Agricultural Maru is a project supported and participated by various individuals, organizations and companies active in the Shonan area.

・Collaboration with housewives in Kamakura (Kamakura Co Working House (commonly known as Kamakova))

With the concept of “living and working closer together”, Kamakova is engaged in activities that utilize the individuality and experience of women whose living environment and values ​​change depending on their life stage in the town. Not only as a coworking space (=space), we are also active in various fields such as event management, voluntary publishing, radio program production (Kamakura FM “Shonan LIFE × WorK.”) We have an activity goal of “regaining food, clothing and shelter in the town,” and we have a lot of common points with New Farmer Maru, so we are working together. The experience and knowledge of the women in Kamakova have added new value to New Agriculture Maru, and we would like to continue to launch new projects in cooperation with the local community.

＞Kamakura Working House

・Souhei Takahashi (Photographer/Event Organizer)

A Kamakura-based photographer and organizer of the popular Nomad Market MARKESTA, which is held mainly by Shonan locals.
＞MARKESTA

・Ryuji Kono (Eventer)

He is the representative of “LIFE DESIGN VILLAGE, a joint venture company” that specializes in event production and community design for the natural environment and the region, and also serves as Secretary-General of Earth Day Tokyo.

* In addition, it is made up of various title members who are active in the Shonan area.

■ Crowdfunding is underway!

From August 8th to September 10th, 2020 at the crowdfunding site “CAMPFIRE – Campfire”.

＞ CAMPFIRE crowdfunding page

■New farming official website
＞ Official homepage

Project representative
Ryuji Kono (Representative, Life Design Village, LLC / Executive Director, Earth Day Tokyo)