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Sugar Butter Tree makes its Kanto debut with freshly made treats. The extra-thick “Fresh Butter Sandwich” arrives at Seibu Ikebukuro Store.

2025.09.05

Sugar Butter Tree, the specialist butter cereal sweets shop, will launch its first ever freshly made product, the “Patisserie Sugar Butter Tree Fresh Butter Sandwich”, at its Seibu Ikebukuro store from Wednesday, 17 September 2025.

Sold out on launch day! The hugely popular “Fresh Butter Sandwich” finally arrives in Tokyo

Sugar Butter Tree, the specialist butter cereal sweets shop established in 2010, celebrates its 15th anniversary this year. The “Patisserie Sugar Butter Tree Fresh Butter Sandwich”, which sold out immediately on its first day of release in Nagoya and became a major talking point, is finally making its debut in the Kanto region!

Please enjoy the “feast-worthy fresh butter sandwich” crafted by Sugar Butter Tree’s experienced pâtissiers.

Crafted from premium ingredients to achieve an exquisite milky texture, our special milky white chocolate is blended with fermented butter and 100% Hokkaido fresh cream to create a rich buttercream of melt-in-the-mouth deliciousness.

Product Name: Patisserie Sugar Butter Tree Fresh Butter Sandwich
※Fresh confectionery
Price: 5 pieces ¥2,160 (base price ¥2,000)
Release Date: Wednesday, 17 September 2025
Retailer: Sugar Butter Tree, Seibu Ikebukuro Store
Sales Times: Limited-time sales: ①10:00 onwards, ②17:00 onwards

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