The “Hajimari wa Nihombashi” project will start on April 7, 2024 (Sunday). The project aims to promote the attractiveness of the city and encourage new visitors to the area by creating souvenirs with motifs of symbols in the Nihombashi area and promoting the city through the purchases of these products.
A portion of the proceeds from the sales of the products will be used to create a lively atmosphere in Nihonbashi, contributing to the long-term revitalization of the area.
Energizing the Nation with a Symbol of Community
The motif of the first batch is the “Japanese Road Marker” embedded in the center of the famous Nihonbashi Bridge, the starting point of the Five Routes to Japan. It will be unveiled at the “Nihonbashi Spring Festival” on April 7 (Sun.), and will be sold at the Nihonbashi Tourist Information Center and other locations.
Japan Road Marker Key chain faithfully reproduced from the original
990 yen including tax
Like the actual Japanese road signs, even the design on the reverse side has been elaborately reproduced to give this key ring a sense of weight. The massive and detailed design, which fits in the palm of your hand, is an excellent souvenir of sightseeing in Nihonbashi.
Japan Road Marker Towel Handkerchief (navy blue)
990 yen including tax
This towel handkerchief is made of 100% cotton, expressed in Jacquard weave, and is produced in Imabari, Japan. In addition to the impactful design of the Japanese road signs, the thick fabric is also fully functional. It is a great tool to take with you when you go on a trip.
Japan Road Markers Traveling Bookmark
770 yen including tax
This bookmark is made of photo-edged metal with metallic gold coating and is characterized by its lightness. The watermark design, laser-cut at a domestic factory, is beautiful and long-lasting.
Japan Road Marker Hajimari no Sticker
The sticker is the size of a card case, and the Japanese road signs can be removed. They can be attached to your favorite gadgets or tucked into your smartphone case, making them perfect as a souvenir of your visit to Nihonbashi or as a gift for someone who is just starting out.
Nihonbashi Meisho, a famous landmark in Nihonbashi (Japanese road markers)
Original single-stroke letterheads with a Japanese roadside marker motif on luxurious TAITEI paper. The simple but sophisticated design is suitable for letters to important people or for small, thoughtful notes. 25 sheets.