Established 83 years ago, the first picked seaweed specialty store “ Numada Nori” started selling “ First picked seaweed umami flakes”, a topping seasoning that allows you to arrange your usual recipes to a deep taste with a simple effort. I will do it. The main material used is the rare “Hatsuzumi” seaweed from the Ariake Sea, which is sold by our shop and is harvested in the first fishing of the year.

It is characterized by its rich natural umami, which is made by mixing the same Kyushu flowers with dried enoki mushrooms and coarse salt. It is the brand’s first original product that allows you to arrange your usual recipes into a deep flavor with a simple effort, such as sprinkling it on rice or soup, or mixing it with pasta or salad.

The first picked seaweed brand “Numada seaweed” has its head office in Kappabashi and proposes recommended seaweed every day through conversations with customers. However, as the effects of the spread of the new coronavirus infection continue, the number of people in Asakusa and Kappabashi has decreased, and the former vibrant atmosphere has diminished.

Under such circumstances, the customers who come to the store every day say, “Because of this situation, I want to eat really delicious food at home. That’s why I came to buy Nori seaweed.” On the other hand, as the number of opportunities to eat at home increases, I realized again that there is stress in self-catering, as I repeat cooking with menus in mind every day.

Therefore, I would like to propose this “Umami flakes of first picked seaweed” according to the modern food lifestyle. Regardless of the food category such as Japanese, Western, and Chinese, you can add gentle umami just by shaking it to homemade dishes or ready-made products. In addition to the nutritious and flavorful first picked seaweed from the Ariake Sea, we have developed a blend of the same Kyushu flowers, dried enoki mushrooms, and crude salt, aiming for a warm and relaxing taste.

Enjoy your daily meals more deliciously and more easily while taking care of yourself both physically and mentally. From this “umami flakes”, we propose the food lifestyle that is needed in this era.

Shoichiro Numata / The 4th generation head of the world’s first picked seaweed specialty store “Numata Nori”. Umami explorer. He is studying every day with the aim of lining up Japanese ingredients that Japan is proud of on the dining table all over the world. After working in apparel for 17 years, he succeeded his family business. He is also writing a note about seaweed and Kappabashi.
＞ Shoichiro Numata / note link

“Umami flakes” developed with food designer Yoko Hasuike is carefully selected from more than 50 kinds of ingredients that were nominated at the trial stage. While carefully trying various combinations and taste balances one by one, we pursued a balance that brings out the “umami” and “flavor” that are the greatest characteristics of the first picked seaweed.

All ingredients, including seaweed, are from Kyushu, which is rich in nature. You can enjoy the mellow flavor of mountains, rivers and the sea.

・ First picked seaweed from the Ariake Sea
Uses carefully selected first picked seaweed handled by Numada seaweed. It is characterized by its crispy crispness and soft mouthfeel, and its rich aroma and umami make it the base taste of “umami flakes”. Because it is roughly cut, you can feel the strength of the aroma and umami.

・ Hongarebushi flowers from Makurazaki, Kagoshima Prefecture
Instead of net fishing, we use precious bonito with high freshness that was caught by the fishing method “Inshore single fishing” where you fish one by one with a rod. The process of removing water, “molding”, is performed three times or more, and it takes time and effort to mature. The fluffy aroma stimulates your appetite, and the richness with fat makes you feel the inosinic acid and amino acids, which are umami ingredients, more strongly.

・ Dried enoki mushrooms from Kobayashi, Miyazaki Prefecture
We use natural water from Kobayashi City, Miyazaki Prefecture, which is one of the “100 Famous Waters” with good conservation status certified by the Ministry of the Environment, and use enoki mushrooms cultivated with sawdust that has been carefully aged over time. Drying further enhances the umami and accentuates the texture of the fibers.

・ Crude salt from Shinkamigoto Town, Nagasaki Prefecture
The most sweet and bitter-free rare “Ichiban Shio” is used, which is made by boiling the nutritious seawater of the Goto Islands and using only the salt crystals that float first. With its firm texture and unique depth, it plays a role in tightening the taste of umami flakes.

“Umami Flake” adds umami to various dishes and finishes it with a gentle yet deep taste.
You can simply sprinkle it on white rice, porridge, or soup, or mix it with potato salad, pasta, or omelet and cook it.

Sprinkle on freshly cooked white rice and use it as a sprinkle for a gentle taste.

Simply put umami flakes and dried plums in a bowl and pour hot water into it to make nori soup that is gentle on your stomach.

It goes well with not only Japanese food but also Western food such as pasta. When mixed with vongole, the taste of shellfish will be enhanced and the taste will be richer. When used in cream-based pasta, it gives a three-dimensional taste.

If you spread a generous amount of butter on the bread and sprinkle it on it to toast, the umami will melt into the richness and give it a richer taste.

If you mix it with the melted egg, the soup stock roll is completed.

With the idea that “I want you to feel free to use it in your favorite way of eating,” we aimed for a package that does not make you feel uncomfortable even if you put it on the table as it is with an illustration of warm dishes. The illustration expresses a cooking example using “umami flakes”, and depicts rice balls, vongole, oyakodon, salad, and toast. The simple yet eye-catching design is perfect for a small gift to your family and friends.

《First picked seaweed umami flakes》

Price: ¥920 (excluding tax)
＞ Product detail page

Along with the sale of “umami flakes,” we have prepared three types of assortments suitable for souvenirs and seasonal gifts.

《First pick ◯ Assortment of all species》
Assorted all variations of Nori that are handled by Numada Nori. There are various sizes, so it is a set that can be eaten in a wide variety of ways.

[set content]
・ All sizes (5 pieces) 1 bag
・ Full size (10 pieces) 2 bags
・ Rice ball seaweed (3 slices, 12 pieces) 1 bag
・ Chop (width 3mm 15g) 1 bag
・ 8 slices (8 pieces) 4 bags
・ 1 bag of umami flakes
Price: ¥10,000
＞ Product detail page

《Assortment of 4 kinds of umami and seaweed》
Select variations that are easy to match with white rice. Recommended for those who simply want to enjoy delicious seaweed and rice.

[set content]
・ All sizes (10 pieces) 1 bag
・ Rice ball seaweed (3 slices, 12 pieces) 1 bag
・ 8 slices (32 pieces) 1 bag
・ 1 bag of umami flakes
Price: ¥5,000
＞ Product detail page

《Assortment of 3 kinds of umami and seaweed》
An assortment of cut seaweed that is especially easy to use. We have set a size that you can easily use for everyday meals, which we would like to recommend to those who are new to the first picked seaweed.

[set content]
・ Rice ball seaweed (3 slices, 12 pieces) 1 bag
・ 8 pieces (32 pieces) 1 bag
・ 1 bag of umami flakes
Price: ¥3,000
＞ Product detail page

Numada Nori Aibabashi Main Store
At the Aibabashi main store, we propose to customers who come to our store to compare eating the first picked seaweed. Through comparison with eating, you will experience the deliciousness of the first picked seaweed and the difference in taste between fishing grounds, and we will provide you with the experience of finding seaweed that suits your taste.

＞ Numada Nori Official Home Page