Children are forced to refrain from going out due to the effects of the new coronavirus infection measures, and children continue to spend their days at home. Many parents say that parents and children are feeling stress because they spend more time at home and that they are worried about lack of exercise because their children do not move.
Under these circumstances, the children’s character “Shimajiro” and Sanrio’s character “Hello Kitty” started the project “Together with everyone,” in order to ease the anxiety of parents and children. We have made it possible to provide “moving together with everyone”. In this project, in order to confront this difficult situation, characters gathered across the boundaries of companies and cultures and asked their parents and children to say, “Even if we can’t meet now, we’re always together. I’m supporting you.” I will deliver the message.
In addition to the Japanese version, we will sequentially deliver the English version (April 22) and Chinese version (April 27) to reach children not only in Japan but around the world.

New characters will continue to appear.
Various characters such as “Kumamon” from Kumamoto Prefecture and “Cheburashka” from Russia will participate in the gymnastics.

■ Delivery start date : Tuesday, April 21 14:00
* English version delivered on April 22 (Wednesday), Chinese version delivered on April 27 (Monday)

■ Video URL link
⇒ Search on YouTube “I want to be together with everyone

■ Source URL link

■ Appearance characters : Shimajiro / Hana-chan (Benesse), Hello Kitty / Hello Mimi (Sanrio)

■ Supported languages ​​: Japanese, English, Chinese

■ Gymnastics supervision : Akira Maebashi, Professor, Faculty of Human Sciences, Waseda University

This is a gymnastics that you can practice with fun, even at home, without using any tools. As a preparatory exercise, it is designed to raise the body temperature by moving each part to the upper body, the lower body, the trunk, and the whole body so that the whole body can be loosened. By recognizing each part of the body while giving each movement in order, you can gain a strong physical awareness.
Also, as you can move along with your favorite character along with your favorite character, you will have fun doing gymnastics. By moving the heart repeatedly, such as “Enjoy!” And “One more time!”, It will lead to a natural physical strength and a moving experience in the house. Exercise, emotion, and emotion.

■ Gymnastics composition :
It is a gymnastics that incorporates movements and phrases that infants can easily imitate, making use of the knowledge of “Kodomo Challenge”. Move your body in the order of arms and legs. Also, in the scene where “Shimajiro” and “Hello Kitty” in each room make a single pose on the image, we express the message that “even if we cannot meet, we will always be together”.

Benesse “Kodomo Challenge” opened an “online kindergarten” on Wednesday, March 18, where you can spend the same rhythm at home as you would with the refraining from going to school or refraining from entering the park. More than 200,000 people in about 90 countries You are using. Immediately after the park was opened, there was a strong response from parents overseas, and I once again thought that I would like to support families not only in Japan but throughout the world.
In addition, Sanrio Group company Sanrio Entertainment will temporarily close “Sanrio Puroland” from Saturday, February 22nd, and as a urgent project, various activities utilizing characters such as video distribution on YouTube “HELLO KITTY CHANNEL” I have communicated with fans all over the world.
Under such circumstances, through the characters, we shared the desire to bring smiles to parents and children in Japan and around the world, and we came to this project.

* “Everyone is together” is also offered at the Children’s Challenge “Online Kindergarten”.
＞Kodomo Challenge “Online Kindergarten” introduction page

Starting with the “Shimajiro” and “Hello Kitty” videos, we are planning to invite many parents and children to love their character and update the “Minna to Isshotaiso” video. The participation of “Kumamon” and “Cheburashka” has already been decided, and the second video will be distributed from the following week. We will continue to appeal to various characters to keep children happy and smile.

—Reference information—
“Shimajirou” entertainment spread all over the world
“Shimajiro” was born in 1988 as a character of “Kodomo Challenge”. Not only teaching materials, but also active in a variety of media such as TV programs, concerts, movies, apps. As a character that closely matches the child’s growth scene, we are developing products and services with many companies, and we have gained high support overseas as well, especially in Asia.

This is a 30-minute TV program that features a variety of fun corners, including Shimajiro’s anime, songs and dances. Broadcasting started in 1993, and this year marks the 27th year. In 2015, she was nominated for the first time in Japan in the preschool section of the 4th International Emmy Kids Awards, and was selected for a special screening at the Kineco International Film Festival in 2018. In 2019, won the 23rd Asian TV Award, the largest TV award in Asia, the infant program category and the highest award, and the 46th Japan Prize International Contest for Educational Content, infant category, the highest award, etc. , Has received numerous international acclaim.
Besides Japan, anime is broadcast and distributed in Taiwan, South Korea, Indonesia, China and Thailand.

This is a participatory concert that has been held since 2001. In Japan, it is a popular concert that attracts 490,000 people * annually. We have also performed in Taiwan and China, and the world of Shimajiro has spread beyond the country.
* These are the results of mobilizing the Shimajiro Concert and the English Concert in 2019.

About “Children Challenge” ( Children Challenge )
Launched in 1988, Kodomo Challenge continues to provide products and services that expand the possibilities of children through play and learning that suits their needs. Together with the brand character “Shimajirou”, we develop not only teaching materials for 0-6 years old who foster the ability to open up the future through rich experiences, but also products and services that support the growth of English teaching materials, TV programs, movies, concerts, etc. . In China, Taiwan, South Korea, Hong Kong, and Indonesia, we also provide early childhood education materials.