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Food

High-class “raw” bread specialty store “Nogami” has won stores in 47 prefectures all over Japan! !

2020.06.07

The high-class “raw” bread specialty store “NOGAMI” will open in Akita Prefecture, which will be the last in Japan, in June, 6 years and 8 months after its establishment, and will conquer 47 prefectures nationwide, achieving 173 stores.
We would like to express our sincere gratitude to all of you for making this day a gift. We will continue to devote ourselves to deliver a lot of happiness to people all over the country.

◇ Noga's beautiful feelings and promises

Now that we were able to open stores in 47 prefectures nationwide, which we had set as our goal, we set a new goal as a new store with a bread factory in areas where we have not yet delivered, and said, “I’m waiting” “I’m looking forward” Deliver it to those who are injured.
I also want people in all areas to think of Nogami as a “local bakery”.
There is no change in the fact that we do not mass-produce and that every shop stores the bread that is hand-baked.

Synonymous with Nogami (paper bag and regular)

◇ Aiming to be the best bread in history in Japan

“Nogami” is a store that originated from “raw” bread, and we aim to be a bread that will continue to be loved by everyone, and we will continue to do our best to keep it loved for 100 years.

◇ Nogami's founding episode

Nogomi’s “raw” bread was born from a little compassion.
One was that the founder regularly visited the house and heard at the nursing home, “I am happiest when eating and laughing! But bread for breakfast is hard to eat.” Hearing the voices of the grandfather and grandmother who said, “I want to feed you “fluffy bread that is soft to the ears.”
The second reason is that I found out that the founder’s daughter, who had a food limitation due to egg allergies, was eating the fluffy bread and wanted to give her a “fluffy soft bread”.

It took two years to complete a convincing bread in terms of “softness,” “fineness,” “sweetness,” and “aroma.”
Since I started making bread as an amateur, I was able to create a “fresh” loaf of bread that was unprecedented in a way that was unthinkable.

Since we were particular about the ingredients and the manufacturing method, the price was more than three times the price of commercially available bread, and we had a hard time understanding it at the time of our founding, but our thoughts have gradually spread, and nowadays many customers use it as souvenirs and gifts Since then, we have received a favor voice.
In addition, we also have many celebrity people choose as a gift and a gift.

General head office at the time of establishment

◇ Nogami is so far

October 2, 2013 Founding (General head office: 2-2 Kaminomiyacho, Tennoji-ku, Osaka City, Osaka Prefecture)
April 2017 Approximately 1,000 employees
November 2018 Azabu Juban store opened as the 100th store
September 2019 Sohonten renewal opening
June 2020 Open store in Akita Prefecture
173 stores
Approximately 80,000 units sold on a large number of days throughout Japan
Total number of employees about 2,000

◇ Award history

Received prestigious awards such as “Yahoo! Search Award 2017/2018/2019 Food Category Award” for three consecutive years and “Bread of the Year 2016 Bread Category Gold Award”.

Sohonten after the renewal

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