2020.07.23
At Marugoto Jujuten, a juice specialty store with a store in Harai-cho, Ise City, Mie Prefecture, we will change all straws we use from July 11 to biodegradable straws that return to the soil. Also, we started a business to sell “Biodegradable straws” under the “The EARTH CREW” brand, which we planned in-house for those who are highly environmentally conscious and want to reconsider the use of disposable straws. To go.
The season when the temperature and humidity rise and you miss cold drinks. The popular Marugoto Fruit Juice Store, which is popular for its squeezing right in front of your order without adding anything to cold fruits such as chilled oranges and grapefruits, is the Oharaimachi Dori that leads to the Ise Jingu Naiku, This is a juice specialty store.
From July 11th, Marugoto Juice Store will change all straws used in its own fresh juice to corn-derived biodegradable straws.
Originally, the whole juice provided at the fruit juice store is a fruit itself, so by changing it to a biodegradable ecostro that also returns the straw to the soil, it becomes a naturally gentle juice that “returns both the vessel and the straw to 100% soil”.
Many customers who use whole fruit juice are in their teens and twenties, and many young generations are highly aware of the environment. We sell 2,500 cups a day on many days, so by switching to a biodegradable straw, it is kind to nature, and we hope that it will be an opportunity to raise the environmental awareness of our customers, and have a meeting with the manufacturer of a biodegradable straw. We have developed an original straw through repeated research on the mouth diameter that makes it possible to drink deliciously.
As a universal goal, it is shared that the outflow of marine plastic waste will be zero by 2050, and in Japan, as a part of the “action plan for measures against marine plastic waste,” it will be mandatory to charge a plastic shopping bag on July 1. The Ministerial Ordinance has been amended.
Amid the growing awareness of sustainable development such as SDGs, we started to provide biodegradable straws under the “EARTH CREW” brand to cafes, restaurants, tapioca drink specialty stores, etc.
As a crew member of the earth, each person will protect the earth as “The EARTH CREW” brand. In the future, in addition to biodegradable straws, we will provide eco bags and other products that realize a sustainable and better world. I plan on doing that.
With a store on Oharaimachi-dori, which leads to the Ise Jingu Naiku, it is a juice specialty store that squeezes oranges and grapefruits in front of you.
The ice-filled aquarium is always filled with cold fruit, making it particularly popular in the summer. Since the fruit itself is used as a container and juice is made from the inside using a special machine, it contains plenty of vitamin C and dietary fiber. You can just enjoy the whole juice. It also has an impact on appearance, and it is attracting attention, such as posting on SNS together with the Showa retro menu signboard of the store.
A biodegradable straw made from corn. It is more water resistant than paper straws and has a stable drinking mouth. Two sizes are available: diameter 9 mm x length 150 mm and diameter 6 mm x 210 mm. The color is green, which is the brand color. We plan to increase the number of color variations in the future. The box reflects the brand concept of “friendly to the earth” and draws illustrations of animals on the earth.
(1) Whole fruit juice (2 types: orange and grapefruit)
Price: 400 yen (tax included)
(2) Earth crew straw
Price: One 3.5 yen (tax included)
Release date: Mid July
Size: 2 types: diameter 9 mm x length 150 mm and diameter 6 mm x length 210 mm
| Address: | 24 Ijimaemachi, Ise City, Mie Prefecture |
|---|---|
| Business hours: | 9:00~17:00 (no regular holidays/some changes depending on the season) |
“Matcha x Melon x Chocolate” 3 Themed Greedy Sweets Fair Held at Hotel New Otani
[SAKE Bar Hotel Asakusa] All-you-can-drink Japanese sake brewery-owned hotel opens.
Lawson launches “Summer Matcha Smoothie” using Uji matcha from Kyoto’s long-established Morihan.
[Hotel El Ciento Kyoto Hachijoguchi] Taste of Autumn – Exquisite Matsutake Mushroom Steamed in an earthen jar Gozen at a reasonable price.
“Ehime Prefecture Strawberry Fair” will start on April 12th at Dogo Shirasagi Coffee
Summer production! A new work has arrived! 5 cool sweets
[Garden Restaurant Tokugawa-en] A course menu featuring autumn flavours, centred around the tender “Aichi Duck” preserved through rare techniques, is now available.
Aichi
[Hotel Laforet Nasu]Indulge in a pampering retreat at Nasu, soothed by the scent of sulphur A new accommodation package featuring a “stay-in hot spring therapy” experience A culinary journey themed around “fermentation” – perfectly complementing the hot springs
Tochigi
Limited-edition Japanese sweets now available from plum wine cocktail specialist bar ‘The CHOYA Ginza BAR’
Tokyo
Indulge in autumn flavours! A new afternoon tea featuring luxurious ingredients has arrived.
Osaka
A course that allows you to enjoy the autumn of Hakuba Village, which is like a painting, with the theme of Hakuba’s autumn leaves, ‘Shinshu Blessings Dinner -Autumn-’ is now on sale.
Nagano
The Frozen Earth Table: A Culinary Experience Tour on the Frozen Surface of Lake Matsubara
2025.12.12
【Tsugaru】Enjoy Oma tuna and local sake in a snow hut at the ‘Tsugaru Nanayuki Kamakura Apero’ – held exclusively in February
2025.12.10
Winter Cherry Blossom Illuminations: Enjoy cherry blossoms in winter at Hirosaki Park, Aomori Prefecture
2025.12.08
A new way to enjoy kuzumochi: ‘Kuzumochi: A Winter Comparison of Refinement – Yuzu Fragrance’ Available from Monday, 1 December 2025
2025.12.05
Nagasaki Speciality Sweets Series New crispy-textured sweet offering the flavour of Castella: ‘Nagasaki Castella Pie Sandwich’ now available
2025.12.03
【Kai Yufuin】A Moment of Craftsmanship: Encounter the “Phantom Material” Shichitōi Rush, Preserved by Just Seven Artisans ~ Original Bag Making Experience ~
2025.12.01
Aomori
Culture
Event
The hot spring inn Kai Tsugaru, located in Ōwani Onsen, Aomori Prefecture, will once again host its Tsugaru Nanayuki Kamakura Aperitif event this February, where guests can enjoy Oma tuna and local sake in a traditional snow hut.
Aomori
Event
SAKURA
Hirosaki Park hosts the Hirosaki Cherry Blossom Festival annually from late April to early May. Renowned as one of Japan’s three great night-time cherry blossom views and a sight to behold before you die, this popular spot attracts visitors from around the world to witness the simultaneous blooming of approximately 2,600 cherry trees of 50 varieties. To coincide with the peak snow season, the “Winter Sakura Illumination” will be held from Monday, 1st December 2025 to Saturday, 28th February 2026.
Kumamoto
JP info
Discover newly opened facilities and refurbished establishments in and around Kurokawa Onsen (Minamioguni Town, Kumamoto Prefecture). Each spot lies within a 5-10 minute drive from Kurokawa Onsen town, making them easy to visit between hot spring hopping. From new ventures by long-established inns to cafés nestled in lush satoyama landscapes and restaurants dedicated to local ingredients, these spots brim with diverse appeal. Explore them as fresh ways to enjoy Kurokawa Onsen.
Tochigi
JP info
From October 2025, we shall commence operations of the high-grade chartered coach ‘SPACIA X NIKKO CRUISER’ as a new secondary transport service within the Nikko area. To commemorate the launch, Tobu Top Tours Co., Ltd. has planned the ‘SPACIA X NIKKO CRUISER Early Morning Autumn Foliage Viewing Journey’, which will go on sale from Friday, 12 September 2025.
Countrywide
Event
“To Return Alive, To Bring Others Home Alive”
Opening nationwide on August 15, 2025—marking eighty years since the end of World War II—YUKIKAZE is a feature film based on the true story of the Imperial Japanese Navy (IJN) destroyer Yukikaze, a vessel that rescued countless lives amid the horrors of war. A press screening was held in advance at the Sony Pictures screening room.
The destroyer Yukikaze, which served throughout the Pacific War, was renowned for rescuing numerous sailors thrown into the sea during fierce naval battles, surviving to the end of the war virtually unscathed. It earned the legendary moniker “the lucky ship.” This film brings to life the ship’s heroic journey, alongside the lives of those who persevered through one of the most turbulent eras in modern history.
Leading the cast is Yutaka Takenouchi as Captain Kazutoshi Terasawa—a fictional amalgamation inspired by the real-life captains of Yukikaze. Hiroshi Tamaki portrays Petty Officer First Class Kohei Hayase. Supporting roles are delivered by an ensemble of acclaimed actors including Daiken Okudaira, Rena Tanaka, Kanji Ishimaru, and Toru Masuoka. Kiichi Nakai delivers a commanding performance as Vice Admiral Seiichi Itō, the Second Fleet Commander of the IJN who met his fate aboard the battleship Yamato.
In today’s world, once again shaken by division and violence, YUKIKAZE poses an urgent question to those of us living in the peace that others fought to protect: Are we once again treading the path of past mistakes? As collective memory of the war fades, this film becomes ever more vital—a call to reflect on the true value of peace.
Fukuoka
Event
Restaurant
The Takamiya Teien Saryo will hold its popular seasonal event “Summer Lights” from 18 July (Fri) to 11 August (Mon) 2025.A special dinner course, prepared exclusively for Summer Lights, featuring an abundance of seasonal fish and summer vegetables to bring out the coolness of summer. The meal finishes with shaved ice with matcha green tea, a summery treat. Please enjoy the dishes that gently add coolness to your summer evening in a relaxed atmosphere.
