Akanemaru Co., Ltd., a long-established bean paste and dorayaki maker celebrating its 80th anniversary, launched Western-style dorayaki “YODORA” (raspberry, matcha, mango, anmitsu, blueberry) as the second product commemorating the 80th anniversary of its founding in 2021. It was released on January 14th only on the Internet.
Akanemaru has been manufacturing and selling Dorayaki such as “Akanemaru Goshoku Dorayaki” for many years, and has sold a total of 50 million units. It has been 30 years since the product was first released, and even customers who were 30 years old at the time of its release are now 60 years old, and while the business environment surrounding food manufacturers is harsh due to the aging of the customer base, Dorayaki is also a staple of gifts. The challenge was to develop a new concept, “Dorayaki,” which will be the pillar of the next generation.
Therefore, we proceeded with product development with the following themes.
1. Combine Japanese products Dorayaki with Western-style flavors
2. Inheriting the thoughts of Akanemaru Honpo Dorayaki, we will develop 5 flavors
3. Adapted to the Corona era and sold exclusively on the Internet
4. Express beautiful colors.
In order to enjoy the unique “taste” with different facial expressions, we researched the combination of “ingredients such as fruit juice” and “butter cream”, which are the key to the flavor, over and over again. I found the best match of flavor and color. For example, matcha contains 8% matcha powder, giving it a flavor that makes you feel the bitterness and flavor of matcha more firmly than the usual matcha-flavored sweets. Please enjoy the authentic aroma and taste that is comparable to the name and color that spreads in your mouth.
■ YODORA’s unique flavor
mango
mango
Add dry mango to butter cream with plenty of mango juice to add a mango feel. Accented with the texture of chocolate chips and cashew nuts.
raspberry
raspberry
Raspberry-flavored butter cream with dried raspberries and blueberries added to add a refreshing acidity. Dried figs and almonds create a pleasant texture.
blueberry
blueberry
Blueberry-flavored butter cream with dried raspberries, dried cranberries and raisins. The secret blue cheese enhances the sweetness of the cream and the acidity of the berries.
matcha
matcha
Butter cream with 8% matcha powder, rum raisins, and cashew nuts for filling. The sour accent of raisins is addictive to the certain bitterness of matcha.
anmitsu
anmitsu
A combination of butter cream with red bean paste, pineapple and mandarin oranges. The chewy texture of the fertilizer is fun, and the finish is exactly the condensed anmitsu.
・ Frozen shipping
・ Best-by date: 1 month frozen from the date of manufacture, 3 days refrigerated after thawing
・ Thaw in the refrigerator for about 3 hours before serving.
-Allergen substances: egg / wheat / milk components (all flavors), soybeans (mango, blueberry, matcha, anmitsu), almonds (raspberry, blueberry), oranges (mango, matcha), sesame (matcha)
■ Sales location
＞Rakuten
＞Official store
■ Selling price
5 pieces per box (1 each for mango, raspberry, blueberry, matcha, anmitsu)
Standard price: 3,500 yen (tax and shipping included)
Pre-sale price: 3,000 yen (tax and shipping included)
