--

Food

Western-style dorayaki “YODORA” released exclusively on the Internet

2021.01.30

Akanemaru Co., Ltd., a long-established bean paste and dorayaki maker celebrating its 80th anniversary, launched Western-style dorayaki “YODORA” (raspberry, matcha, mango, anmitsu, blueberry) as the second product commemorating the 80th anniversary of its founding in 2021. It was released on January 14th only on the Internet.

Akanemaru has been manufacturing and selling Dorayaki such as “Akanemaru Goshoku Dorayaki” for many years, and has sold a total of 50 million units. It has been 30 years since the product was first released, and even customers who were 30 years old at the time of its release are now 60 years old, and while the business environment surrounding food manufacturers is harsh due to the aging of the customer base, Dorayaki is also a staple of gifts. The challenge was to develop a new concept, “Dorayaki,” which will be the pillar of the next generation.

Therefore, we proceeded with product development with the following themes.

1. Combine Japanese products Dorayaki with Western-style flavors
2. Inheriting the thoughts of Akanemaru Honpo Dorayaki, we will develop 5 flavors
3. Adapted to the Corona era and sold exclusively on the Internet
4. Express beautiful colors.

In order to enjoy the unique “taste” with different facial expressions, we researched the combination of “ingredients such as fruit juice” and “butter cream”, which are the key to the flavor, over and over again. I found the best match of flavor and color. For example, matcha contains 8% matcha powder, giving it a flavor that makes you feel the bitterness and flavor of matcha more firmly than the usual matcha-flavored sweets. Please enjoy the authentic aroma and taste that is comparable to the name and color that spreads in your mouth.

■ YODORA’s unique flavor
mango

mango

Add dry mango to butter cream with plenty of mango juice to add a mango feel. Accented with the texture of chocolate chips and cashew nuts.

raspberry

raspberry

Raspberry-flavored butter cream with dried raspberries and blueberries added to add a refreshing acidity. Dried figs and almonds create a pleasant texture.

blueberry

blueberry

Blueberry-flavored butter cream with dried raspberries, dried cranberries and raisins. The secret blue cheese enhances the sweetness of the cream and the acidity of the berries.

matcha

matcha

Butter cream with 8% matcha powder, rum raisins, and cashew nuts for filling. The sour accent of raisins is addictive to the certain bitterness of matcha.

anmitsu

anmitsu

A combination of butter cream with red bean paste, pineapple and mandarin oranges. The chewy texture of the fertilizer is fun, and the finish is exactly the condensed anmitsu.

・ Frozen shipping
・ Best-by date: 1 month frozen from the date of manufacture, 3 days refrigerated after thawing
・ Thaw in the refrigerator for about 3 hours before serving.
-Allergen substances: egg / wheat / milk components (all flavors), soybeans (mango, blueberry, matcha, anmitsu), almonds (raspberry, blueberry), oranges (mango, matcha), sesame (matcha)

■ Sales location
>Rakuten
>Official store

■ Selling price
5 pieces per box (1 each for mango, raspberry, blueberry, matcha, anmitsu)
Standard price: 3,500 yen (tax and shipping included)
Pre-sale price: 3,000 yen (tax and shipping included)

New

New

Featured articles

Tokyo

Art

Event

Special Exhibition “Daikakuji Temple, Former Saga Gosho – New Currents: Paintings Related to the Gosho” will be held at night to commemorate the 1,150th anniversary of the temple’s founding.

Due to the popularity of the exhibition “Daikakuji Temple, Former Saga Palace: New Flowers and Paintings Related to the Palace,” which will be held at the Heiseikan of the Tokyo National Museum from Tuesday, January 21, 2025, the museum will be open at night. In addition, from Tuesday, February 18, a limited-edition novelty gift will be distributed to visitors who purchase exhibition merchandise for 4,000 yen or more, including tax.

Shiga

Travel

Event

Culture

[KYUKAMURA OHMI-HACHIMAN]Tour of Lake Biwa’s famous landmarks ‘Enjoying “Biwa Ichi” by bus – around Lake Biwa’ tour.

The resort hotel ‘KYUKAMURA OHMI-HACHIMAN’, located on the eastern shore of Lake Biwa in Shiga Prefecture, in Omi Hachiman City, known for its Omi merchants and Azuchi Castle, is inviting participants to join the ‘Biwaichi’ bus tour, which immerses them in the historical romance of Shiga Prefecture, which has flourished as a key transport hub since ancient times, close to Kyoto and Nara.
To ensure that visitors can enjoy Omi in an easy-to-understand way, Mr Yoshiyuki Onuma, Senior Researcher at the National Institute for Historical Resource Development, will accompany them throughout the tour and provide explanations.

Yamaguchi

SAKURA

Event

[Kai Nagato]Spring-only cherry blossom viewing stay to enjoy the rows of cherry trees along the Otoshin River, ‘Spring Ranman Stay’.

From 25 March to 6 April 2025, Kai Nagato Onsen Ryokan is offering a “Spring Stay” to enjoy the murmur of the Onshin River, which heralds the arrival of spring, and the cherry blossoms. In spring, the rows of cherry blossom trees along the Onshin River, which flows in front of Kai Nagato, are in full bloom, adding colour to the hot spring resort. This plan allows you to enjoy the rows of cherry blossom trees, which have attracted many tourists to the area, to your heart’s content. This plan offers guests a special seat on the Kawadoko Terrace before dinner so that they can enjoy the cherry blossoms at any time during their stay.

Pick Up

Pick Up