“Emélla” D2C fashion brand produced by Instagrammer Miyu Ito with about 300,000 followers

2020.05.22

The official website of “Emélla” has been opened to the public for the Nexter Creator, who develops the D2C brand business, which is a group company of Nexter Corporation, which supports SNS marketing.

Official site public release

>Emélla official website

Currently, it was the official website of “Emélla” which is only open to everyone who participated in “Instagram Secret Live * Lottery system” held from April 29, 2020 to May 3, 2020. It was opened to the public on May 17th.

Original mask case

Emélla original mask case

We will give you an “Emélla Original Mask Case” as a gift for every order. A double pocket type that has undergone antibacterial processing that has passed the inspections of various inspection agencies and can also hold a pocket tissue on one side. Please use according to your application.

Gram・Secret Live

Thank you to everyone who participated in the Instagram Secret Live from April 29, 2020 to May 3, 2020.

Thank you for your great success! The Instagram Secret Live Report is > here

-Comment from Miyu Ito, Representative of Emélla and Creative Director-

It’s finally on sale today, and I’m very excited to bring Emélla to many people. I think that I can make things and have feelings that I can put in because I have a lot of complexes, so I hope that my feelings and attention will become Emélla’s clothes and when I reach you, I can gently push my back. I will continue to make things. Miyu Ito

* Comments announced on May 17

“The following, starting from here.”

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[Hoshinoya Tokyo] “New Year’s Kabuki Stay” brings the hospitality of an Edo Period theatrical teahouse to the present day.

Hoshinoya Tokyo, a Japanese-style inn located in Otemachi, Tokyo, will again this year host the “New Year Kabuki Stay” program, a two-day and one-night stay from January 5 to 26, 2024.
For people living in Edo, one of their New Year’s pleasures was to watch Kabuki, and it was a chic way to spend the New Year. Theatrical teahouses supported this way of enjoying Kabuki. In addition to arranging tickets to the theater, the teahouses delighted patrons by providing a complete range of services, including plot notes, tea, sweets, makunouchi box lunches, and snacks and drinks (*1). Hoshinoya Tokyo offers a stay to celebrate the New Year with hospitality similar to the theatrical teahouses of the time.

*1: Tomizawa, Yoshihide and Fujita, Yosuke (2012). The Latest Kabuki Dictionary. Kashiwa Shobo.

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