KAZAANA Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Kentaro Kashimura), which discovers the Made in Japan brand and disseminates it to the world, is an EC platform that handles Japanese crafts on Monday, October 19, 2020. The English version site of “BECOS” has been opened. We will provide a mechanism for Japanese craftsmen to easily sell traditional crafts that match modern lifestyles to overseas residents.

＞ English version site of “BECOS” mail order of traditional crafts and Japanese products

In recent years, the Japanese traditional craft industry has been declining due to the aging of craftsmen, the shrinking domestic market due to the declining birthrate, and the delay in digitization. What is even more chaotic is the new coronavirus, which has been rampant since winter.

With the disappearance of foreign tourists who purchased Japanese products as souvenirs, Japan’s manufacturing is at stake.

Therefore, “BECOS” decided to support the development of sales channels with an overseas perspective, aiming to revive the Japanese traditional craft industry. We have opened a new English version site in order to provide opportunities for small and medium-sized manufacturers who have difficulty in owning an EC site to open stores and connect with consumers living overseas.

In pursuit of reliability in terms of payment and usability, the site uses the world’s largest EC platform “Shopify”, which is used in more than 1 million stores in 175 countries around the world.

“BECOS”, which means “Beautiful Crafts Online Store”, handles more than 4,000 products by more than 100 stores carefully selected from all over Japan. Items range from modern tableware, miscellaneous goods, interior goods, and fashion that naturally fit into modern life.

We offer a variety of options such as mizuhiki, high-quality Japanese paper, and wrapping with furoshiki so that you can use it not only for yourself but also as a gift, and about 50% of your orders are for gifts.

Store owners can ship products overseas simply by sending the products to the “BECOS” warehouse in Tokyo. The shipping fee is a flat rate of US $ 35 worldwide. You can choose the settlement currency from dollars or euros.

In the future, with the aim of further expanding the lineup, we plan to handle ingredients such as rice, soy sauce, and sweets, as well as alcoholic beverages such as sake and shochu, which are produced by discerning producers. In addition, we are planning to sell new products such as production experience kits that allow you to experience traditional Japanese crafts while you are abroad.

Also, as with the Japanese version of “BECOS,” we are preparing to operate our own media in the English version. By posting interviews with craftsmen, secret stories about the production process and development, and commentary on traditional crafts and products, we will convey the appeal of manufacturers and brands that are not well known overseas and strongly back up product sales.

＞Mail order of traditional crafts and Japanese products [BECOS] (Japanese site)
＞Owned media “BECOS Journal” that conveys the charm of “Made in Japan”

＞KAZAANA Co., Ltd.