While the tourism industry and the restaurant industry are being hit hard by the spread of new coronavirus infections, the local tourism corporation “Toyama Prefecture Western Tourism Company Water and Takumi” is a food and traditional craft that conveys the charm of Toyama. Opened an online store dealing with. By connecting producers and crafts artists who have lost their sales destinations with consumers who refrain from going out, we aim to support business continuity and affluent living.
The trigger was a conversation with the member companies of our organization. “I’m catching fish, but I can’t help but sell it to processed products because the number of sellers has decreased.” “Department stores and galleries were closed, so there was no place for sales or presentations.” Producer and Toyama After hearing the story of the craftsman and craftsman of the traditional industry, I decided to sell the products of Toyama’s creator through the net, wondering what I could do. This is also due to the fact that our tour group has canceled all tours.
Matsumoto fish wholesaler (Himi city)’s natural burishabu and tara overnight drying, which is a natural fish preserved in Toyama Bay, which was kept fresh with the technique of rapid freezing, and Junblend Farm’s Koshihikari rice (Takaoka City), “Suzugami” from SHIMATANI Shoryu Kobo (Takaoka City), and ceramics artist from South Korea, Kim Kyuntok (Nanto City), started with 31 points including plates and vase.
A major feature of the store is that it introduces recipes using food ingredients and bowls of the products, as well as examples of serving. Yoshihito Yamashita, who is a deputy chef at a restaurant with a star in France and is currently a chef of a processed product of Matsumoto fish wholesaler and a chef of a private restaurant, said, “Clam chowder dried overnight tara” (Sardine) Anchovy spring vegetable salad” and how to cook home cooking. ”
“Mikata Yoshi”, which expresses the management philosophy of Omi merchants, is added to “Mikata” and “Future” to create “Gokata Yoshi.” While our society is undergoing major changes due to the effects of the new coronavirus, we sell the things of local craftsmen, writers, and producers whose sales and exhibitions have disappeared (good maker), Enrich the lives of people who are restricted from going out (good for buyers), the economy goes around (good for the public), we can continue business (good for sellers), and the deeds and culture lead to the future (Good future). Hoping that the post-capitalist world would be that way, we took a small step first.
＞”Water and Takumi” online store
＞”Water and Takumi” official website
