Imayotsuka Sake Brewery is located in the Numatari area of ​​Chuo-ku, Niigata City. Founded in 1767, this sake brewery is made entirely from pure rice. At the time of its founding, it was engaged in the liquor wholesale business, inn business, and restaurant business, and made a full-scale entry into sake brewing from the middle of the Meiji era.

The year-end and New Year limited sake that has been sold at Imayotsuka Sake Brewery for over 40 years is “Kaiun Invitation Sake Junmai Ginjo”. It is a thick, sweet, raw liquor that is thoroughly focused on freshness. The label depicts the Seven Lucky Gods enjoying a lively feast with a sake cup in one hand, making it a perfect gift as a congratulatory gift.

Usually, there are many opportunities for gatherings during the year-end and New Year holidays, but considering the situation in the world, it seems that it will take some time before we can drink sake without hesitation. As a gift to thank your loved ones for the year, or as a festive table at home. We hope that you will be able to spend a wonderful time with a smile like the Seven Lucky Gods on the label of “Kaiun Bokushiroi Sake Junmai Ginjo”.

“Kaiun Bokufuku Shiroi Sake Junmai Ginjo” is a raw sake that was brewed in December, when the snow flickers and the cold gets even more severe. Special sake for the year-end and New Year holidays, which is thoroughly focused on freshness, has been popular as a winter tradition for over 40 years.

It has a fresh and fruity aroma that is typical of new sake, and if you include a bite, the gentle and refreshing sweetness derived from Jiuqu will melt into your mouth. It has a low alcohol content of 11%, so it is recommended for those who are not good at drinking.

When it was first released, it was sold in a container like a sake bottle with a cork stopper. Since it is a raw sake that is thoroughly focused on freshness, yeast is still active in the bottle even after shipping. Due to its liveliness, it used to blow out to the ceiling the moment it was opened.

“On New Year’s Eve, a customer called me with a great swordsman.” The room I just cleaned is soaked! “. I went to apologize with a candy fold and cleaned it together. My dad, who tried to open it, was taking a bath with the liquor that he had blown from his head. I should have laughed at the bag next to him, “said Heikichi Yamamoto, the 9th brewery, nostalgic.

Now, of course, you don’t have to worry about it blowing out, and you can rest assured that it is delicious. You can enjoy the fresh taste that can only be enjoyed at this time.

The Seven Lucky Gods on the label have long been a painting in the reception room of Imayotsukasa Brewery, and have brought good fortune to the brewery for many years. It was used as a label when the package was renewed a few years ago with the wish that “fortune will come to our customers”, and it is also appreciated as a gift as a congratulatory gift.

If you look closely, all the Seven Lucky Gods seem to be relaxed with tipsy, with their cheeks dyed red with a cup in one hand. Ebisu has a lot of humor, such as lying down while holding a sea bream, and a lucky crane aiming for a sake cup like a Budai.

This picture is still hung on the wall of the Imayotsukasa Sake Brewery when the white sake is released every year. We will welcome you in a congratulatory atmosphere, wearing the old handmade Ito bottles and decorative barrels that are displayed inside the store and the labels of interesting sake.

Niigata Prefecture Sake Brewing Suitable Rice 100% Gohyakumangoku / Echigo Suganatake Natural Water Preparation

■ Dealer information ■

Alcoholic beverage stores nationwide
Please contact us for details.
TEL: 025-245-3231

＞Imayotsuka Sake Brewery directly managed online shop

Imayotsuka Sake Brewery direct sales store

* Until December 30th (Wednesday), we will be open until 19:00 every day. The store will be closed at 17:00 after January 2021. Please check the latest business status on the Imayotsuka Sake Brewery website.
＞ What’s New at Imayotsukasa Brewery

Imayotsuka Sake Brewery Co., Ltd.
Founded in 1767, this sake brewery is made entirely from pure rice. It is within walking distance from Niigata Station, and is located in the “Nutari Kamosuchiku”, where fermented food manufacturers such as sake, miso, natto, and soy sauce have been gathered for a long time. You can also visit the sake brewery that retains the atmosphere of Minatomachi and Niigata, which prospered from Edo to the Meiji era, and conveys the world of sake brewing, which is a Japanese tradition.