Kyoto

[Gion Tsujiri’s new brand]A new brand by a long-established tea company, which delivers a taste so innovative that it will change the image of new tea.

2024.05.31

Gion Tsujiri’s new brand ‘Buburu’ will offer seasonal ‘shincha’ products for a limited time only. Buburu” is developing an unprecedented market with a product range that focuses on “rubbed tea” (sencha, gyokuro, hojicha, genmaicha, etc.), which can only be achieved with the knowledge and techniques of a long-established tea company that can use different types of tea leaves according to their ingredients, rather than “matcha” (powdered green tea), which has many fans.

Straight tea New tea - Sencha -

Straight tea for the pure taste of Momicha. Iced tea is served with water, while hot tea is carefully brewed in a kyusu (teapot) so that the original flavour of the new tea can be experienced. Bubu’s new tea offers both the refreshing taste and the umami flavour unique to new tea. This menu is recommended for those who want to try new tea for the first time.

Tea Latte - Shincha - Sencha -

A tea latte with the rich flavour of espresso made from freshly brewed tea. It has the rich bitterness of new tea and the smooth taste of milk, thanks to the use of Japan’s first special tea grinder. For those who drink new tea every year, we propose a new way of drinking new tea.

Squash New Tea Mojito - Sencha -

A non-alcoholic drink combining slow brewed, highly concentrated tea with soda and fruit.

This new combination of tea, fruit and carbonation is a refreshing pumpkin with a clean aftertaste, combined with lime and mint to complement the freshness and sweetness of the freshly brewed tea.

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Nagasaki

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[KAI Unzen] “Unzen Hitori Onsen Sankaku Plan”, a plan to fully enjoy Nagasaki’s culture and hot springs, is now on sale.

From 3 July 2024, Kai Unzen will offer the ‘Unzen Hitori Onsen Sansatsu Plan’. The interior design of Kai Unzen incorporates the Nagasaki culture, a mixture of Japanese, Chinese and Dutch elements that has developed as a result of the exchange of various people and cultures. Unzen Onsen, where Kai Unzen is located, has unique and historic public bathhouses and is a recommended area for visiting hot springs and experiencing traditional crafts. We offer you the freedom to spend your time on your own.

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Iide Town, Yamagata Prefecture] “Submerged Forest of Lake Shirakawa,” a Mysterious Spring-Only Scene 

The mysterious scenery of Lake Shirakawa in the town of Iide in southern Yamagata Prefecture can be seen only during two months in spring. In spring, a large amount of melt water flows into Lake Shirakawa from the Iide mountain range, one of Japan’s 100 most famous mountains, where there is heavy snowfall. When the lake is full of water, it creates a fantastic sight of white willow trees as if they are growing out of the water.

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