The “SG” in “The SG Shochu” stands for “Sip & Guzzle”, with Sip meaning “taste and drink” and Guzzle meaning “easy drink”. “ The SG Shochu ” is designed to be enjoyed by both Sip and Guzzle, and is excellent not only for traditional shochu drinking, but also as a base for classic cocktails and creative original cocktail ingredients. It is possible to enjoy.

One of the unique features of authentic shochu is one of the world’s alcoholic beverages. Distillation is performed only once. Therefore, it is a manufacturing method that leaves rich flavors from raw materials. “The SG Shochu” emphasizes the characteristics of traditional authentic shochu and maximizes the flavors of rice, potato, and wheat.
“ KOME ” is a ginjo aroma derived from rice fermentation, “ IMO ” is a powerful flavor of purple potato and storage potato, “ MUGI ” is a rich aroma of barrel aging, the same as the main spirit used in the bar 40 It has a frequency of about degrees. With this frequency, these individualities can be expressed lively even in cocktails, and the harmony stands out.

The label is the face for liquor and is an important element that enhances the bar experience. The theme is to reconsider shochu as Japanese sake from the context of the global bar culture, combining traditional Japanese patterns with Western sake design elements.
Designed by United Creatives of Manchester, UK, which handles bottle labels for global liquor brands.

The SG Shochu KOME
・ Authentic rice shochu 40 degrees ・ 750ml
・ 2,980 yen (excluding tax)
The SG Shochu IMO
・ Real potato shochu 38 degrees ・ 750ml
・ 3,500 yen (excluding tax)
The SG Shochu MUGI
・ Authentic barley shochu 40 degrees ・ 750ml
・ 3,500 yen (excluding tax)

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