2020.03.29
“The SG Shochu” is a product that reconstitutes shochu, a popular Japanese sake, from a bar perspective as a distilled liquor grown in Japan. Even though it is a traditional authentic shochu, the frequency is raised to around 40 degrees, which is easy to use in a bar, so that you can fully enjoy the charm of rice, potatoes, and barley even in cocktails.
Planned and supervised by SG Group, led by a number of international award-winning bartenders Shingo Gokan, proposes a new shochu statue that can be enjoyed in a variety of styles, both cocktail and simple.
From the left “The SG Shochu KOME” “The SG Shochu IMO” “The SG Shochu MUGI”
The “SG” in “The SG Shochu” stands for “Sip & Guzzle”, with Sip meaning “taste and drink” and Guzzle meaning “easy drink”. “ The SG Shochu ” is designed to be enjoyed by both Sip and Guzzle, and is excellent not only for traditional shochu drinking, but also as a base for classic cocktails and creative original cocktail ingredients. It is possible to enjoy.
One of the unique features of authentic shochu is one of the world’s alcoholic beverages. Distillation is performed only once. Therefore, it is a manufacturing method that leaves rich flavors from raw materials. “The SG Shochu” emphasizes the characteristics of traditional authentic shochu and maximizes the flavors of rice, potato, and wheat.
“ KOME ” is a ginjo aroma derived from rice fermentation, “ IMO ” is a powerful flavor of purple potato and storage potato, “ MUGI ” is a rich aroma of barrel aging, the same as the main spirit used in the bar 40 It has a frequency of about degrees. With this frequency, these individualities can be expressed lively even in cocktails, and the harmony stands out.
The label is the face for liquor and is an important element that enhances the bar experience. The theme is to reconsider shochu as Japanese sake from the context of the global bar culture, combining traditional Japanese patterns with Western sake design elements.
Designed by United Creatives of Manchester, UK, which handles bottle labels for global liquor brands.
The SG Shochu KOME
・ Authentic rice shochu 40 degrees ・ 750ml
・ 2,980 yen (excluding tax)
The SG Shochu IMO
・ Real potato shochu 38 degrees ・ 750ml
・ 3,500 yen (excluding tax)
The SG Shochu MUGI
・ Authentic barley shochu 40 degrees ・ 750ml
・ 3,500 yen (excluding tax)
This year’s collaboration between Green Juan Shimizu and Tsuruya Yoshinobu will be available in limited quantities from 18 Jan (Sat), 2025.
[Andaz Tokyo]Signature sweets ‘Andaz Tropezienne Selection Box’ from the Pastry Shop.
Lutao’s hidden gem. Royal Montagne Brownie, a sweet exclusive to New Chitose Airport.
Limited quantity “super pure white butter” from Nogami
[Hoshinoya Karuizawa] “Private flower breakfast” where you can enjoy gorgeous Temari sushi at a special seat on the water surrounded by fresh greenery
[Rihga Royal Hotel Kyoto] “Kyoto Uji Wazuka Tea Fair”, a collaboration project with Kyoto Wazuka Town for tea
Nara
Countrywide
Kagawa
Kyoto
Countrywide
New sweets menu to herald the arrival of spring: ‘Strawberry and Cherry Blossom Afternoon Tea Set’.
Hokkaido
White Day Sweets Available at Hemingway Enoshima, a Cafe with a Sea View in Shonan, from March 1 (Sat) to March 23 (Sun)
Kanagawa
[Kihachi Cafe]Enjoy seasonal strawberry sweets at the Strawberry Fair again this year.
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[Mitsubishi Ichigokan Museum]Afternoon tea in the museum café is back from 27 Jan 2025 (Mon) to 13 Feb 2025 (Thu).
Tokyo
Limited edition original gin ‘NISHI-GIN’, jointly produced by a group of restaurants in Nishijin, on sale from 25 November.
Kyoto
On 1 April 2025, the coarse-ground buckwheat noodles and satoyama cuisine restaurant SATORI opened in Ujigawa, Kyoto.
2025.04.02
Official licensed product for Expo 2025 Osaka-Kansai, Myakmyak Cider, goes on sale from 1 April (Tuesday).
2025.03.31
Launch of a new liquor brand ‘kagan’ using Okinawan ingredients.
2025.03.28
[Kai Kinugawa] ‘Hanami onsen stay’ to enjoy cherry blossom viewing in a hot spring or on a special terrace surrounded by about 30 Someiyoshino cherry trees.
2025.03.26
A one-day plan to enjoy seasonal bamboo shoots and wisteria is now available.
2025.03.24
[kagari kisshotei ]Local gourmet & hot springs tour accommodation plan starts in April
2025.03.21
Kyoto
Ohanami
SAKURA
Event
Since its inception in 1989, the “Heian Shrine Red Shidare Concert” has evolved throughout the Heisei era. In 2025, the concert will be held for five days from Wednesday, April 2 to Sunday, April 6.
Tokyo
Art
Event
Due to the popularity of the exhibition “Daikakuji Temple, Former Saga Palace: New Flowers and Paintings Related to the Palace,” which will be held at the Heiseikan of the Tokyo National Museum from Tuesday, January 21, 2025, the museum will be open at night. In addition, from Tuesday, February 18, a limited-edition novelty gift will be distributed to visitors who purchase exhibition merchandise for 4,000 yen or more, including tax.
Shiga
Travel
Event
Culture
The resort hotel ‘KYUKAMURA OHMI-HACHIMAN’, located on the eastern shore of Lake Biwa in Shiga Prefecture, in Omi Hachiman City, known for its Omi merchants and Azuchi Castle, is inviting participants to join the ‘Biwaichi’ bus tour, which immerses them in the historical romance of Shiga Prefecture, which has flourished as a key transport hub since ancient times, close to Kyoto and Nara.
To ensure that visitors can enjoy Omi in an easy-to-understand way, Mr Yoshiyuki Onuma, Senior Researcher at the National Institute for Historical Resource Development, will accompany them throughout the tour and provide explanations.
Yamaguchi
SAKURA
Event
From 25 March to 6 April 2025, Kai Nagato Onsen Ryokan is offering a “Spring Stay” to enjoy the murmur of the Onshin River, which heralds the arrival of spring, and the cherry blossoms. In spring, the rows of cherry blossom trees along the Onshin River, which flows in front of Kai Nagato, are in full bloom, adding colour to the hot spring resort. This plan allows you to enjoy the rows of cherry blossom trees, which have attracted many tourists to the area, to your heart’s content. This plan offers guests a special seat on the Kawadoko Terrace before dinner so that they can enjoy the cherry blossoms at any time during their stay.
Tokyo
Event
Culture
From Saturday 1 February to Thursday 27 March 2025, the Keio Plaza Hotel will host ‘Hinamatsuri at the Hotel – Setsubuku Cuisine Served with Arita Porcelain and Flowery Hina Furnishings’, featuring approximately 5,000 vines and other decorations. This is the 24th year of the Hinamatsuri event, which focuses on hanging ornaments.
Kanagawa
Food
Meiji Kinenkan’s confectionery brand ‘Kanomi no Mori’ is now available at Odakyu Noborito Station. Please take a look at the varied collection, including piece cakes, decorative cakes and other cakes perfect for Christmas, as well as standard popular sweets.
