2020.03.29
“The SG Shochu” is a product that reconstitutes shochu, a popular Japanese sake, from a bar perspective as a distilled liquor grown in Japan. Even though it is a traditional authentic shochu, the frequency is raised to around 40 degrees, which is easy to use in a bar, so that you can fully enjoy the charm of rice, potatoes, and barley even in cocktails.
Planned and supervised by SG Group, led by a number of international award-winning bartenders Shingo Gokan, proposes a new shochu statue that can be enjoyed in a variety of styles, both cocktail and simple.
From the left “The SG Shochu KOME” “The SG Shochu IMO” “The SG Shochu MUGI”
The “SG” in “The SG Shochu” stands for “Sip & Guzzle”, with Sip meaning “taste and drink” and Guzzle meaning “easy drink”. “ The SG Shochu ” is designed to be enjoyed by both Sip and Guzzle, and is excellent not only for traditional shochu drinking, but also as a base for classic cocktails and creative original cocktail ingredients. It is possible to enjoy.
One of the unique features of authentic shochu is one of the world’s alcoholic beverages. Distillation is performed only once. Therefore, it is a manufacturing method that leaves rich flavors from raw materials. “The SG Shochu” emphasizes the characteristics of traditional authentic shochu and maximizes the flavors of rice, potato, and wheat.
“ KOME ” is a ginjo aroma derived from rice fermentation, “ IMO ” is a powerful flavor of purple potato and storage potato, “ MUGI ” is a rich aroma of barrel aging, the same as the main spirit used in the bar 40 It has a frequency of about degrees. With this frequency, these individualities can be expressed lively even in cocktails, and the harmony stands out.
The label is the face for liquor and is an important element that enhances the bar experience. The theme is to reconsider shochu as Japanese sake from the context of the global bar culture, combining traditional Japanese patterns with Western sake design elements.
Designed by United Creatives of Manchester, UK, which handles bottle labels for global liquor brands.
The SG Shochu KOME
・ Authentic rice shochu 40 degrees ・ 750ml
・ 2,980 yen (excluding tax)
The SG Shochu IMO
・ Real potato shochu 38 degrees ・ 750ml
・ 3,500 yen (excluding tax)
The SG Shochu MUGI
・ Authentic barley shochu 40 degrees ・ 750ml
・ 3,500 yen (excluding tax)
Enjoy a dinner with a lantern-shaped partition “Hoshinoya Tokyo”
Japanese teas with ‘Moomin’ packaging for a relaxing and healing break, on sale 1 May.
Nagasaki’s famous New Year 2025 New Year’s limited edition Kujuukushima zodiac crackers are on sale.
Popular cheese sweets burger “My Captain Cheese TOKYO” opens at Haneda Airport
It looks just like a watermelon! New shaved ice supervised by “Komachi Chaya”!
[Hilton Fukuoka Sea Hawk] New Afternoon Tea-Style Sushi Lunch Menu!
Nara
Countrywide
Kagawa
Kyoto
Countrywide
Limited edition original gin ‘NISHI-GIN’, jointly produced by a group of restaurants in Nishijin, on sale from 25 November.
Kyoto
Winter special parfait at the Unjo Saryo café in the Tale of Genji Museum, Uji, Kyoto.
Kyoto
OnigiriBurger ‘Eel Kabayaki – Double Eggs’, newly launched as part of Kansai International Airport OnigiriBurger 1st anniversary menu.
Osaka
Third FUKUCHA brand shop ‘Uji Store’ opens.
Kyoto
Winter-only ‘Torafugu Kaiseki Plan’ at Ryotei Hansuiro is now on sale.
Nagasaki
Limited edition original gin ‘NISHI-GIN’, jointly produced by a group of restaurants in Nishijin, on sale from 25 November.
2024.12.20
Nippon Kodo launches limited-edition incense and incense burner sets with a ‘Snake’ design, the Chinese zodiac sign for 2025.
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Winter special parfait at the Unjo Saryo café in the Tale of Genji Museum, Uji, Kyoto.
2024.12.16
OnigiriBurger ‘Eel Kabayaki – Double Eggs’, newly launched as part of Kansai International Airport OnigiriBurger 1st anniversary menu.
2024.12.13
[New Furano Prince Hotel]This year’s plan to enjoy a snow fairy ‘zebra finch’ birdwatching experience and a lunch set with a zebra finch cake plate.
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Third FUKUCHA brand shop ‘Uji Store’ opens.
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Hiroshima
Art
Simose Art Museum, located in Otake City, Hiroshima Prefecture, has been awarded the prestigious Versailles Prize as the “Most Beautiful Museum in the World.”
The award ceremony took place on December 2 at UNESCO headquarters in Paris, marking a historic moment for the museum and Japanese architecture.
The Versailles Prize Website:https://www.prix-versailles.com/2024
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Food
December sees the arrival of a number of Christmas breads. The Snowman with his cute smiling face is a sweet loaf with two different flavours: pudding cream and chocolate cream. It is a heartwarming treat with flavours that both children and adults can enjoy.
Also back this year is the popular Japanese Stollen, which was a big hit last year. This is a special cake that can only be tasted at Kimuraya, using Japanese-inspired ingredients such as persimmons, figs and koshi-an (sweet bean paste). Please take this opportunity to try Kimuraya’s limited edition Christmas bread.
Hiroshima
Art
The Hiroshima Museum of Art is hosting the exhibition “ZIPANGU: Contemporary Artists Who Defined the Heisei Era” (November 2, 2024 – December 22, 2024). This showcase brings together works by some of the most prominent figures in Japan’s contemporary art scene, including Yayoi Kusama, Takashi Murakami, Makoto Aida, Yoshitomo Nara, Chiharu Shiota, Izumi Kato, Akira Yamaguchi, and Miwa Komatsu. The exhibition has already garnered significant attention, exceeding 10,000 visitors.
HYAKKEI covered the dialogue between contemporary artist Takashi Murakami and Sueo Mizuma, the curator of this exhibition, held at the RIHGA Royal Hotel Hiroshima. We also conducted an exclusive interview with Mr. Mizuma.
The discussions centered on the aspirations behind the ZIPANGU exhibition and offered forward-looking insights, not only into Japan’s art world but also into the rediscovery of value within Japanese culture by its people.
Osaka
Food
Event
From 25 Oct (Fri) to 8 Dec (Sun), 2024, a pop-up shop for miffy café tokyo will be held in Umeda, Osaka.
Hiroshima
Travel
Culture
Two types of paper seals made exclusively for autumn, ‘Chrysanthemum and Tanzaku’ and ‘Autumn Leaves and Candles’, have been available since Monday 9 September at Daisho-in Temple on the World Heritage island of Miyajima. Quantities are limited and will run out as soon as they are gone.
Kyoto
Restaurant
Event
On selected days in September 2024, the wedding venue Kyoto Art Grace Wedding Hills will offer a ‘Hanari Otsukimi Afternoon Tea’, where guests can enjoy sweets and savouries inspired by the moon viewing on the fifteenth night of the month.
