At the 12 facilities of the town development brand “NIPPONIA”, which NOTE Co., Ltd. develops nationwide, we sell “night staying tickets” that can be purchased without specifying the date of stay. As of May 22, we have achieved sales of about 1.5 million yen at “NIPPONIA Mino merchant town” in Mino city, Gifu prefecture.
The tourism industry is one of the areas that has been hit hard by the effects of the coronavirus, which has spread nationwide since the end of last year. There are some facilities whose sales are reduced by 80 to 90% compared to the average year, and how to survive the Corona Erosion remains a major issue. The area with the accommodations of “NIPPONIA” is no exception, and the usual bustle is lost.
At “NIPPONIA”, we have been conducting business with the purpose of getting people to feel the charm of the area by immersing themselves in the life of the area through their stay. If the inn runs out of control due to this Corona, the place that provides local value will also be lost. In order to avoid such a future, we are currently offering a “night stay voucher” service that allows you to purchase accommodation rights without specifying the date of stay, unlike regular accommodation reservations.
Many of the NIPPONIA lodging facilities are old folk houses that have been converted into inns, and most of them are decentralized facilities with guest rooms scattered throughout the area. As a result, guests have little opportunity to come into contact with other guests. In addition, since the guest rooms are old houses, they are well ventilated and you can spend a comfortable environment. In addition, there are rooms that can be rented as a whole and pets are available, so it is possible to guide you to a room that suits your needs.
At "NIPPONIA Mino merchant town", you can enjoy breakfast in each guest room.
At Sasayama Castle Hotel NIPPONIA, there are guest rooms where you can stay with your pet.
This corona is expected to create different needs for tourism as well. NOTE, Inc. sees this time as a turning point where interest is gathering in areas other than tourist destinations, and we will proceed with the business to expand the efforts of “NIPPONIA” without defeating corona.
What is the aim of "NIPPONIA"?
Rural areas, castle towns, post towns… The landscape of Japan, which has been created and maintained in a manner suited to the climate and livelihood of the land, is the history of Japan’s life itself and can be said to be the culmination of culture. However, such a landscape is gradually being lost in the modern society where efficiency is a priority.
NOTE Co., Ltd. aims to create a mechanism that maintains and inherits the food and lifestyle culture unique to the area, starting from the disappearing old houses, and area management and sustainability that respect the historical and cultural resources of the land. We practice regional development.
We named this initiative “NIPPONIA,” and we are expanding our business nationwide under the philosophy of “creating a nostalgic and new life in Japan.”
At present, there are 15 facilities (105 rooms) (as of January 2020) nationwide that have established a collaborative network with colleagues who share the same philosophy and regenerated as a new movement for regional revitalization. We are planning to develop about 30 facilities (about 200 rooms) in total.
The facilities participating in the “Night Stay Ticket” are as follows.
[List of target facilities]
*You can apply for accommodation tickets for the future from the purchase site of each facility.
*Effective period and price vary depending on the facility.
◆NIPPONIA Hotel in Sawara Merchant Town (Katori City, Chiba Prefecture)
>NIPPONIA Sawara Merchant Town Hotel
◆NIPPONIA Mino Merchant Town (Mino City, Gifu Prefecture)
>NIPPONIA Mino Merchant Town
◆NIPPONIA Kushimoto Kumano Highway (Kushimoto Town, Wakayama Prefecture)
>NIPPONIA Kushimoto Kumano Highway
◆NIPPONIA HOTEL Koyasan Pilgrimage Railway (Ito-gun, Wakayama Prefecture)
>NIPPONIA HOTEL Koyasan Pilgrimage Railway
◆NIPPONIA Hotel Nara Nara Town (Nara City, Nara Prefecture)
>NIPPONIA Hotel Nara Naramachi
◆ Sasayama Castle Town Hotel NIPPONIA (Tamba Sasayama City, Hyogo Prefecture)
Sasayama Castle Town Hotel NIPPONIA
◆Fukuzumi Post Town Hotel NIPPONIA (Tamba Sasayama City, Hyogo Prefecture)
>Fukuzumi Post Town Hotel NIPPONIA
◆ Takeda Castle Castle Town Hotel EN (Asago City, Hyogo Prefecture)
> Takeda Castle Castle Town Hotel EN
◆Auberge Toyooka 1925 (Toyooka City, Hyogo Prefecture)
Auberge Toyooka 1925
◆NIPPONIA HOTEL Takehara Shiomachi (Takehara City, Hiroshima Prefecture)
>NIPPONIA HOTEL Takehara Shiocho
◆NIPPONIA HOTEL Ozu Castle Town (Ozu City, Ehime Prefecture)
>NIPPONIA HOTEL Ozu Castle Town
◆NIPPONIA HOTEL Yame Fukushima Merchant Town (Yame City, Fukuoka Prefecture)
>NIPPONIA HOTEL Yame Fukushima Merchant Town
◇NIPPONIA official website
>NIPPONIA official website
◇NIPPONIA Official Instagram
>NIPPONIA official Instagram