Osaka

Souvenir

Wpc., The top-selling umbrella brand in Japan, opens its first directly managed store in Shinsaibashi Parco

2020.11.29

Umbrella brand “Wpc. ™” has opened the first directly managed store in Japan.

“Wpc. ™” boasts the top sales of domestic umbrella brands alone, and not only ladies but also kids, men, and umbrellas, as well as various rain items such as raincoats and rain bags.

We chose to open a store in Shinsaibashi Parco and in Osaka, where Wpc. Was born, as a place to convey the brand’s world view. At directly managed stores, we will develop a large number of store-limited products, including standard popular products, to convey the aesthetic sense of having an umbrella, which Wpc thinks.

In addition to umbrellas, store-limited products have been very popular since they opened, and we are receiving inquiries from distant customers who have seen SNS and news reports.

The popular Shiny Eco Bag sells nearly 100 pieces a day. (¥ 1,700 + tax)

Handkerchiefs and face towels that make use of the original textiles that Wpc. Is good at are also popular.

New

New

Featured articles

Yamagata

Travel

Iide Town, Yamagata Prefecture] “Submerged Forest of Lake Shirakawa,” a Mysterious Spring-Only Scene 

The mysterious scenery of Lake Shirakawa in the town of Iide in southern Yamagata Prefecture can be seen only during two months in spring. In spring, a large amount of melt water flows into Lake Shirakawa from the Iide mountain range, one of Japan’s 100 most famous mountains, where there is heavy snowfall. When the lake is full of water, it creates a fantastic sight of white willow trees as if they are growing out of the water.

Tokyo

Travel

[Hoshinoya Tokyo] “New Year’s Kabuki Stay” brings the hospitality of an Edo Period theatrical teahouse to the present day.

Hoshinoya Tokyo, a Japanese-style inn located in Otemachi, Tokyo, will again this year host the “New Year Kabuki Stay” program, a two-day and one-night stay from January 5 to 26, 2024.
For people living in Edo, one of their New Year’s pleasures was to watch Kabuki, and it was a chic way to spend the New Year. Theatrical teahouses supported this way of enjoying Kabuki. In addition to arranging tickets to the theater, the teahouses delighted patrons by providing a complete range of services, including plot notes, tea, sweets, makunouchi box lunches, and snacks and drinks (*1). Hoshinoya Tokyo offers a stay to celebrate the New Year with hospitality similar to the theatrical teahouses of the time.

*1: Tomizawa, Yoshihide and Fujita, Yosuke (2012). The Latest Kabuki Dictionary. Kashiwa Shobo.

Tokyo

Travel

Event

[Shinjuku Gyoen x Naked] NAKED Autumn Foliage in Shinjuku Gyoen 2023 to be held

From November 22 (Wed) to December 3 (Sun), 2023, an autumn foliage lighting event will be held at Shinjuku Gyoen. Following the cherry blossom event this spring, Shinjuku Gyoen and Naked will collaborate again this fall for the autumn foliage event. Shinjuku Gyoen, one of Tokyo’s most famous gardens, is one of the few places in the city where visitors can enjoy the autumn leaves. The 200-meter-long rows of plane trees, the best maple tree spot in the city, Momijiyama, and the “Middle Pond,” with its spectacular reflection in the pond, will offer a world where the autumn leaves of Shinjuku Gyoen and Naked’s art and food are fused together.

Pick Up

Pick Up