【ICHIBIKO×LAWSON】18 strawberry products supervised by Ichibiko to go on sale at LAWSON stores nationwide


Eighteen LAWSON strawberry products supervised by Ichibiko, a strawberry sweets specialty store, have been on sale at LAWSON stores nationwide (excluding LAWSON STORE100) since January 9, 2024.

In addition to the sweets, cooked breads, and bakery items from last year’s collaboration, this year’s fourth round of the collaboration will include new ice cream, Chinese steamed buns, chilled beverages, and snacks.

ICHIBIKO Ichibiko strawberry milk 190g (248 yen including tax)

Strawberry milk is now available from Lawson! You can enjoy the gentle milk and sweet and sour taste of strawberries.

Uchi Café×ICHIBIKO Strawberry Milk Waffle Cones" 300 yen (tax included)

The combination of white milk ice cream and pink strawberry ice cream is a cute two-color ice cream. The “strawberry ice cream” offers the sweetness and aroma of strawberries, while the “milk ice cream” has just the right amount of sweetness.

ICHIBIKO Strawberry milk bun" 180 yen (tax included)

The strawberry sauce with warm pulp comes out from inside the pure white product, creating a new sensation of enjoying “warm strawberries”. The milk cream filling adds a mildness.

6 Cooked Breads & Bakery Items

Bakery & Strawberry Sandwich with a combination of red and white strawberries. The sweet and sour taste is perfect for breakfast or a light meal.

4 sweets

This year, too, there is a tempting array of sweets.

What is "ICHIBIKO"?

ICHIBIKO is a strawberry sweets specialty store “of strawberry, by strawberry lovers, for strawberry lovers. We select the best strawberries for our sweets and baked goods, and make them into the best sweets. We deliver a sweet, happy, and delicious strawberry experience that will bring smiles to the faces of children and adults alike.



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[Hoshinoya Tokyo] “New Year’s Kabuki Stay” brings the hospitality of an Edo Period theatrical teahouse to the present day.

Hoshinoya Tokyo, a Japanese-style inn located in Otemachi, Tokyo, will again this year host the “New Year Kabuki Stay” program, a two-day and one-night stay from January 5 to 26, 2024.
For people living in Edo, one of their New Year’s pleasures was to watch Kabuki, and it was a chic way to spend the New Year. Theatrical teahouses supported this way of enjoying Kabuki. In addition to arranging tickets to the theater, the teahouses delighted patrons by providing a complete range of services, including plot notes, tea, sweets, makunouchi box lunches, and snacks and drinks (*1). Hoshinoya Tokyo offers a stay to celebrate the New Year with hospitality similar to the theatrical teahouses of the time.

*1: Tomizawa, Yoshihide and Fujita, Yosuke (2012). The Latest Kabuki Dictionary. Kashiwa Shobo.




[Shinjuku Gyoen x Naked] NAKED Autumn Foliage in Shinjuku Gyoen 2023 to be held

From November 22 (Wed) to December 3 (Sun), 2023, an autumn foliage lighting event will be held at Shinjuku Gyoen. Following the cherry blossom event this spring, Shinjuku Gyoen and Naked will collaborate again this fall for the autumn foliage event. Shinjuku Gyoen, one of Tokyo’s most famous gardens, is one of the few places in the city where visitors can enjoy the autumn leaves. The 200-meter-long rows of plane trees, the best maple tree spot in the city, Momijiyama, and the “Middle Pond,” with its spectacular reflection in the pond, will offer a world where the autumn leaves of Shinjuku Gyoen and Naked’s art and food are fused together.

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