In September 2024, Daiichi Sogei launched a new product, Watashimono Fukusa.
This new product was developed in the hope that fukusa, which are used to wrap congratulatory gifts and incense, will be used more in everyday life, and that the uniquely Japanese culture of thoughtful wrapping and gift-giving will be passed on to future generations.
For example, have you ever given someone a book or returned a borrowed handkerchief and not found the right bag, or had the moment you showed the bag to them misinterpreted as a gift? Have you ever had such an experience?
You want to be a little careful with the bag because it’s something you’re giving to someone. But it’s not something that needs to be wrapped up in such a big way, so what should I do?
The ‘Watashimono fukusa’ was born as a new tool to accompany such casual consideration.
A ‘wrapping’ form based on the shape of a traditional pouch, which is filled with feelings.
Price: |
¥1,430 (including tax) |
Size: |
M size: W270 x D10 x H160 / S Size: W200 x D10 x H120 |
Material: |
100% Cotton (Kaya Weave) / Includes greeting card |
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