In recent years, with the spread of SNS (social networking services) represented by Facebook, Instagram, etc., its use as an effective information transmission tool has become established even in local governments. By utilizing the diffusion and immediacy of SNS, it is possible to efficiently and effectively transmit municipal information, tourist information, emergency information in the event of a disaster, etc. I had to devise.
In Miyoshi City, not only the person in charge of business but also the members of the camera department of the city hall who usually carry around the camera and shoot are planning and operating Instagram. In order to engage with visually appealing Instagram, you need photos that are visually appealing rather than textual content.
In addition, “#MiyoshiFinder” (hashtag/Miyoshi finder), a project to recruit and introduce photos taken in Miyoshi city from citizens and tourists, has posted many posts such as event scenes, snapshots, portraits, etc. Has been sent.
Citizens, tourists, and everyone involved are involved in the promotion of Miyoshi City before they know it, and the work of promoting visits, photography, posting, and dissemination to Miyoshi City is automated.
Today, as local governments aim to increase the number of people involved, Miyoshi City will also create a poster for a new promotion, but what I noticed was the use of “#MiyoshiFinder”.
Up to now, Miyoshi City’s external promotions have used the winning works of the photo contest sponsored by the city, and there are many wonderful landscape photographs, but conversely, there were only landscape photographs. I thought that the use of Instagram is indispensable for people who want to go, take pictures, and experience it. This is a population promotion type city promotion that “grasps, warms and encourages interest”.
Furthermore, Miyoshi requested cooperation from the “Shikoku Camera Club,” which is disclosing the charm of Shikoku on Instagram and other sources.
The Shikoku Camera Club has about 70 members in 4 prefectures in Shikoku. It is a group of amateur photographers who each showcase the charm and traditional culture of Shikoku, which is rich in nature, through photographs. By providing the photos of the city of Miyoshi taken by the members of the Shikoku Camera Club, we gathered high quality and attractive photos.
In addition to landscape photos, portraits with people and snapshots that capture the moment of the trip were gathered, creating a poster with an image that Miyoshi had never seen before. The completed posters will be distributed to major tourist facilities in Shikoku’s four prefectures, and by promoting the Shikoku camera department at the same time, it will contribute to the appeal of Shikoku as a whole.
