The Japan Tourism Awards recognizes tourism initiatives that contribute to the development and expansion of tourism and the sustainable development of society, and will be held for the sixth time this year.

“Setouchi Cominca Stays, a world-class regional experience travel brand created by a wide-area DMO,” won a prize in [Domestic / Visit Japan] out of a total of 178 applications. The Setouchi Cominca Stays Tourism Award will be the second award following the 2019 COOL JAPAN AWARD (sponsored by the Cool Japan Council) in the general category.

“Setouchi Cominca Stays” is an initiative to utilize tourism resources for the seven prefectures of Setouchi (Hyogo prefecture, Okayama prefecture, Hiroshima prefecture, Yamaguchi prefecture, Tokushima prefecture, Kagawa prefecture, and Ehime prefecture). It is an inn brand that utilizes historical buildings implemented by the “Setouchi Komachi Plan”, and currently has two buildings in Uchiko Town, Ehime Prefecture, and three buildings in Shobara City, Hiroshima Prefecture. We are planning to expand to an area that conveys the charm of Setouchi.

＞ Setouchi Cominca Stays

(From the organizer’s homepage)
This award contributes to the development and expansion of tourism, contributes to the synergistic effect with “Tourism EXPO Japan”, or recognizes the sustainable and excellent efforts of domestic and overseas organizations, organizations and companies. By making the award-winning efforts widely known to society, we aim to promote understanding of tourism and at the same time contribute to the further development of tourism as a model.
＞ Tourism EXPO Japan

Facility name: Setouchi Cominca Stays “Ori” and “Hisa” 2 buildings in total
● Activities: Realized in collaboration with Uchiko Town, Project AY, and Iyo Bank under the “Setouchi Komachi Plan (* 2)”, a tourism utilization project for historical townscapes and traditional buildings promoted by Setouchi Brand Corporation. .. Setouchi Brand Corporation is the first Setouchi DMO to provide total support from the financial aspect to marketing, responsible for raising funds from the Setouchi Tourism Revitalization Fund, Iyo Bank, etc., and formulating and executing business plans and marketing strategies. This is an example.