Received the 2nd Furusato Video Award for the Hirosaki Cherry Blossom Festival PR video “101st Sakura in Hirosaki Park (2020)”

2020.12.27

The PR video “101st Hirosaki Park Sakura (2020)” produced by the Hirosaki City Metropolitan Area Campaign Executive Committee in Aomori Prefecture is the “2nd Furusato Video Awards (Regional Promotion)” sponsored by the Japan Center for Regional Development. Grand Prize Video Category) ”won the grand prize.

What is the Furusato Video Award (Regional Promotion Award Video Category)?

This is a project that the Japan Center for Regional Development has been holding since 2019 to introduce promotional videos that convey the appeal of the region. In the 2nd year of Reiwa, a selection was made from a total of 125 applications from all over Japan under the theme of “Regional promotion videos that can be connected even if you can’t meet”, and won the grand prize of the highest award.

>”2nd Furusato Video Awards” homepage

“The 101st Sakura in Hirosaki Park (2020)” includes the cherry blossoms in Hirosaki Park, which was produced in the spring of 2020 and is also called the best cherry blossom in Japan, and the tree doctor “Team Sakuramori” who protects the cherry blossoms. It is a documentary video work that chases the figure of the worker who did.

The “Hirosaki Cherry Blossom Festival” was scheduled to be held as the 100th anniversary.
From the perspective of preventing the spread of the new coronavirus infection, it has been canceled since 1944 to 1946, which was affected by World War II. Hirosaki Park was also closed for the first time since it opened in 1895.

In the park, you can only hear the sound of the wind blowing through and the chirping of birds. In 2020, the cherry blossoms were in full bloom, and the atmosphere was mysterious with the snowstorms.

In this video, while depicting the ephemeral and powerful cherry blossoms and the workers who support them, “Like the cherry blossoms that start preparing to bloom again from the moment they fall, we will overcome this difficult situation together and everyone will see the 101st cherry blossoms next spring. I want to welcome you. ”

Please take a look at the ephemeral and dynamic cherry blossom snowstorm in an empty park!

We are also currently working on a PR video that follows Hirosaki Park in the four seasons. It is scheduled to be released on “Promotion Site Hirosaki City” etc. around February 2021. Please take a look here as well.

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