Gunma

Culture

Experience and learn about traditional Japanese culture! Experience-based edutainment facility

2020.10.19

October 23, 2020 (Friday) Permanent entertainment facility “ENNICHI by 1 → 10 (One to Ten) Aquel Maebashi” that combines projection mapping and full-body 3D scanning system at the complex facility “Aquel Maebashi” at the north exit of JR Maebashi Station Will be open.

“ENNICHI by 1 → 10” adds digital technology to traditional cultures in various parts of Japan to create new experiences, and provides a place where people and people in the area and people and cultures are connected and inherited.
This is the first immersive edutainment content package in Gunma prefecture that uses digital technology such as projection mapping.
In consideration of measures against the new coronavirus infection, we introduced a ball washing machine and a non-contact digital sensor.
You can enjoy 6 photogenic entertainment contents such as Bon festival dance and goldfish scooping while wandering around the space of about 1000 square meters.

* Edutinment: Learning while having fun.

About "ENNICHI by 1 → 10 (One to Ten)"

At One To Ten, with the vision of “1 to 10 in Japan”, we will review the traditional culture of various parts of Japan from ancient times and launch the “JAPANESQUE PROJECT”, a Japanese culture update project that combines innovative creativity and technology. We are promoting. Kabuki actor Ebizo Ichikawa serves as the executive advisor for this project.

A fusion of projection mapping, mixed reality technology, and physical performance that is permanently installed in “HANEDA INNOVATION CITY” and “night party” that lit up the former Shiba Rikyu Garden and Nagoya Castle with gastronomy. “ENNICHI by 1 → 10” was produced as a project following “DEJIMA by 1 → 10”, and “ENNICHI by 1 → 10 Aquel Maebashi” is the first of these.

1-10 will continue to provide “ENNICHI by 1 → 10” to various places and facilities as a new way to refocus on the wonderful traditional culture of various parts of Japan.

>ENNICHI by 1 → 10 Official Site

Characters of "ENNICHI by 1 → 10 (One to Ten)"

Story

“Ennichi” is said to be a day when there is a connection with God and Buddha.
In Japan, it is said that worshiping on this day is especially beneficial, and the shrine of “Ennichi” was crowded with worshipers and stalls appeared, making it a gathering place for people living in the area.
In this way, “Ennichi” has long been a relationship between God and people, and between people.

This mysterious “ENNICHI” is a special fair where eight million gods from all over Japan gather to connect people, things, and all kinds of ties in this world.
Through the mysterious play created by God, please feel the connection of various ties while encountering the traditional culture that has been passed down from ancient times.

6 contents that you can experience at "ENNICHI by 1 → 10 (One to Ten) Aquel Maebashi"

Manenbu

The traditional Gunma prefecture “Kozuke Yagibushi” is digitized with motion capture technology. This is user-participation content in which your avatar generated at the full-body 3D scan booth installed at the venue enjoys dancing with the gods.
This is the first * attempt in Japan to permanently install 3D avatar experience content linked to large-screen projection.
* In-house research

In the video in the content, the choreography is reproduced on CG against the background of the narration song of “Kunisada Chuji” representing Yagibushi. Furthermore, the choreography and features will be explained in detail on the panel.

Irodori Goldfish

“Traditional Japanese colors” created by the beauty of the Japanese people. It is a content that you can learn the origin of the color name while feeling the beauty of Japanese.
By touching the goldfish of various colors floating in the water, the goldfish changes into a colorful motif.

Face makeup

Since ancient times, various aspects have been created, such as Kabuki Kumadori, Hyottoko, and Otafuku.
When you paint the prepared mask template (fan) and scan it, the original mask you drew will be projected and the festival of God will be lively.
* You can take the model of the mask you drew with you.

Garashigure

Photo spot content that allows you to take photogenic photos based on traditional Japanese patterns and motifs used in kimono.
By recognizing the position of the participant with a sensor and making it a “moving pattern”, you can always shoot different visuals.
In addition, we will introduce patterns and traditional patterns, including their origins, sources, and history.

Fukumame

Gods who are in trouble with the demons who have come to disturb the fair of God. I prepared beans that demons are not good at, but there were not enough throwers, so I asked humans to help me. Throw a lot of beans to drive away the demons.
“Throw beans to drive away bad demons and bring in good fortune.”
Deepen your understanding of the history and culture of this practice through panels and content experiences.

Fireworks

You can see yourself in the night sky and move your body to launch fireworks of various shapes.
By participating with multiple people, the colors will mix and the fireworks will change to larger ones.
It is a content that you can enjoy while feeling the connection (connection) with your family and friends.
We will also introduce the history and origins of fireworks, which is a Japanese summer tradition and is closely related to Japanese life.

Up-and-coming top creators gather

From the left
Executive Producer Yoshiaki Sawabe (One To Ten)
Executive Advisor Ebizo Ichikawa
Creative Director / General Director Kota Hikichi (One To Ten)

Equipment outline

Name: “ENNICHI by 1 → 10 Aquel Maebashi”
Location: Aquel Maebashi B1 , 2-30-8 Omotecho, Maebashi City, Gunma Prefecture
Opening date: Friday, October 23, 2020
Business hours: 10: 00-22: 00
Price: Weekdays (Monday-Friday)
Same-day ticket: Adults 1800 yen, Children 1000 yen
Advance tickets 1500 yen for adults, 1000 yen for children
Weekends (Saturdays, Sundays and public holidays)
Same-day ticket: Adults 2300 yen, Children 1000 yen
Advance ticket 2000 yen for adults, 1000 yen for children

* Children’s fees are for high school students and younger.
* Free for preschoolers

“Aquel Maebashi”
A complex facility located at the north exit of JR Maebashi Station (Gunma Prefecture). Koshidaka Holdings Group Co., Ltd. is in the process of renewal with the aim of creating a lively atmosphere suitable for the “face” of Maebashi City. The concept is a place where citizens meet as a point of contact for learning, playing and business. Named “AQERU” by multiplying the words “AQUA” and “meet” in Maebashi, a town of water, greenery and poetry. 7 floors, 1 basement floor and 6 floors above ground. The first basement floor is an entertainment floor that houses “ENNICHI by 1 → 10 (One to Ten) Aquel Maebashi”.

> Aquel Maebashi Official Site

One to Ten
1 → 10 (One to Ten) is a near-future creative that develops new services that make full use of digital technology centered on cutting-edge technology, and digitally directs commercial facilities / events that utilize projection mapping / XR. Group.

Immersive (immersive) projection in “Kabukiza July 130th July Daikabuki Night Club” Through Kyogen Genji Monogatari “” starring Ebizo Ichikawa, and Tadahiro Nomura and Hifumi Abe, who won the third consecutive judo gold medal. Projects that combine traditional Japanese culture and cutting-edge technology, such as projection mapping production at judo events with players and Uta Abe, and digital experience-based commercial facilities that are permanently installed in “HANEDA INNOVATION CITY” He is working on many original projects such as “Haneda Dejima”.

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