Since the launch of the first model in 1970, the series has celebrated its 50th anniversary this year. The cumulative total of shipments for 50 years has reached approximately 70 million units*, and it has been used by many households in Japan and overseas for many years.

The new product, JPL-A100, is a new addition to the “Tanbe Gowabi Hobiki”, which features the overwhelmingly high thermal power of the earthen pot and the far-infrared effect, and the powerful and gentle foaming method. (Tansei) finish is adopted to further bring out sweetness and firmness.

The new function “Ohitsu Insulation” is equipped with a “Haritsuya Pump” that takes in outside air and emits steam, so that the humidity inside the inner pan is adjusted so that it is kept warm with a wooden diaper, and the deliciousness of freshly cooked food is maintained. You can taste it.
In addition, we have designed a familiar and kind design and a comfortable LCD operation screen, and pursued the “beauty of use” because it is something that is used everyday.
Our company has been seeking heat control technology that has been cultivated for many years and further deliciousness and ease of use, and we will contribute to the easy realization of the taste of clay pot rice and the spread of happy groups.

* Cumulative shipments from the start of sales in 1970 to the end of May 2020 (including domestic and overseas)

① “Boiled clay pot” that uses “tansei finish” to protect the flavor of rice with high heat and gentle foaming
The inner pot is made of real soil and has a high heat storage capacity. The radiant heat of the far-red effect of the earthenware pot, which has a maximum temperature of about 280°C*, brings out the deliciousness. Also, since a large amount of fine bubbles unique to a clay pot wraps the rice and protects the surface, it is unlikely that the rice will hit each other and get damaged, trapping the starch, which is a delicious ingredient. The surface is shiny and the texture is firm.
In addition, the new product uses “Tansei” finishing to bring out sweetness and firmness in the finishing process.

The “multi-stage pressure mechanism” controls the pressure in stages to maintain a high steaming temperature in the finishing stage while gently changing the temperature to bring out the sweetness of rice.
In addition, the newly installed “Hori Shinya Pump” removes excess steam generated during high temperature steaming to control excess water. Pull out the firmness of the rice.
*Temperature of the inner bottom of the inner pan

●Characteristics of “Cooking a pot of clay (hobi)”

●Tansei finish [NEW]

●Reliable inner pot with a 5 year warranty “Main pot”

The inner pot is the home of pottery and traditional crafts from Yokkaichi City, Mie Prefecture.
Uses “Yokkaichi Manko Yaki”. Use fine special soil,
It was baked at a high temperature of about 1,250 degrees.
The strength of the inner pot is about twice* or more compared to ordinary pots on the market. Even if it should happen, you can use it with confidence because it has a 5 year warranty against cracking of the inner pan and peeling of the fluorine coating.

*Comparison of bending strength of earthenware pots Main earthenware pot 70-80MPa, Manko-yaki earthenware pot 20-40MPa for general gas fire

(2) The newly installed “Hori Tsuya Pump” keeps the deliciousness as it is.
In order to meet the demand of “I want to enjoy the taste of freshly cooked rice cooked in a clay pot,” we have adopted “Ohitsu Insulation” as a new insulation technology. It is based on the fact that the wooden diaper uses “breathing” to control the air and moisture well and keeps it deliciously warm. Emit.

Adjust the humidity and environment in the inner pot as if you were breathing. Compared with conventional products,
Smell is reduced by about 22% and yellowing is reduced by about 19%*, maintaining the deliciousness of freshly cooked rice.

*Our conventional product JPG-X100 White rice 3 go Numerical comparison after 12 hours including heat retention from the start of rice cooking

③ Optimize the rice cooking space with the inner pot of the clay pot
“Ichigoryotei” also supports 0.5 go cooking!
Equipped with the “Ichigoryotei” function, which is more popular than the 2019 model and can be enjoyed at home like rice with a small amount of rice. Normally, if you cook 1 go with 5.5 go, the rice cooking space will become too large and it will be difficult to transfer heat evenly to each rice. In “Ichigo Ryotei Kaki”, the rice cooking space is made smaller by using a special clay pot in the pot. I will.

With the new product, even smaller quantities of a bowl of rice (0.5 go) and cooked rice are supported. You can enjoy freshly cooked rice like a restaurant even with one set.

◆Cook rice with science
50 kinds of “takumi takumi kakiwake”
Utilizes the measurement data used in the world’s largest competition*, where more than 5,700 rice gathers from Japan and overseas. The characteristics of each brand such as water content, protein and amount of amylose are scientifically analyzed in detail, and the rice is cooked deliciously according to the rice cooking method. The feeling of rice producers is also the function of cooking that only Tiger can put into the taste of rice.

* Sponsored by the Rice and Taste Appraiser Association, “Rice and Taste Analysis Appraisal Competition: International Convention

◆Designed with a friendly form and a feeling of familiarity
Based on the corporate philosophy of “spreading happy groups all over the world,” the idea is a design that feels familiar and kind. We are committed to materials, texture, operability and care, and pursue the “beauty of use” because it is used everyday.

◆ Only 2 points for cleaning! With a safe 5-year warranty
Only two items can be cleaned daily: the inner lid and the inner pot (earthenware pot). The inner lid can be washed with a dishwasher, and the top surface is flat and easy to wipe off. If you use the “pressure cleaning course”, you can remove the odor you are worried about at high temperature in a short time.

◆Eibizou Ichikawa will appear in a TV commercial that conveys the “50th anniversary masterpiece”.
was first released in 1970. The history of rice cooker development that pursues delicious rice for 50 years was “continuous tradition and innovation.”
For the 50th anniversary of the year, to Ebizou Ichikawa, a Kabuki world star who also repeats “tradition and innovation” as a symbol that conveys a new product that is “the masterpiece for 50 years” We made an offer, and this time the wish has come true.

Profile of Eizo Ichikawa:
Born December 6, 1977. 1983 First visit to Harumiya in Kabukiza “The Tale of Genji”. May 1985 Worked as Kikanbo in the “Karou-za” Sotorouri, the first stage with the name of Shinnosuke Ichikawa, the 7th generation. In 2004, he became known as Eizo Ichikawa at Kabukiza. In order to pass on traditional Japanese performing arts to the next generation, he is also focusing on independent performances such as “Invitation to Classics” and “ABKAI.” Outside of Japan, he will also actively perform overseas in Paris, London and Rome.

Comment from Eizo Ichikawa:
The masterpiece of the 50th anniversary of cooking is amazing. After all, the clay pot rice is delicious. Everyone, please feel the difference!

◆Newly-cooked new TV commercial “Ebizo Rice Diary-Family Cooking Rice Pots-” Hen on July 19th!

As a commemorative commercial for the 50th anniversary of freshly cooked food, the “Ebizo rice diary-family cooks clay pot” will be aired nationwide from Sunday, July 19, 2020. In this commercial, which consists of a photo of the person’s blog in which Mr. Ebizo’s real private life is spelled, the deliciousness of rice cooked in a clay pot and the family bond created by making a side dish that suits rice and enjoying it with the family are expressed. doing.

◆ Furthermore, the TV commercial “Tsuchenabe Mythology” will be released soon
The CM “Tsunabe Shinwa” for the 50th anniversary model JPL-A100 will be released soon.
With the theme that “rice cooked in a clay pot is delicious” is a “myth” that everyone can understand without rationale, Mr. Eizo Ichikawa speaks powerfully to the message, “No rice is allowed unless it is a clay pot!” It is finished in CM.

Launch commemorative campaign will be held!

During the period, all customers who have made a reservation for the JPL-A100 rice pot pressure IH jar rice cooker will receive a “rice cooked rice 6 types set” or “rice rice 6 types set” as a gift!

Period: Until September 9, 2020
Application method: Reception on the Web
For details, please see the campaign site
＞Campaign site link